ViSalus Celebrates Vi UK Pre-Launch Into First European Market
TROY, Michigan, April 24, 2013
- Announces remaining schedule of phased expansion into the United Kingdom
TROY, Michigan, April 24, 2013 /PRNewswire/ -- ViSalus, the company that has
helped millions of people improve their health and fitness through the Body By
Vi Challenge ™, celebrated on April 15th as its subsidiary, Vi (UK) Limited
("Vi UK"), began shipping the first Vi products and systems in the United
Kingdom, the third most obese nation in the world. The completion of this
first phase of an official three-phased pre-launch into the company's first
European market is an important first step in the company's global expansion
and critical to its mission of fighting obesity.
(Logo: http://photos.prnewswire.com/prnh/20120816/LA58521LOGO )
"Our fight to end obesity worldwide is just beginning," said Ryan Blair,
Co-Founder and Chief Executive Officer of ViSalus. "Obesity is a global
epidemic that we will fight one person at a time, one nation at a time. In the
UK alone, one in four adults is obese and almost 60% of the population is
battling weight and fitness issues. We're honored to bring the Body by Vi
90-Day Challenge to the UK to help fight and impact the obesity epidemic."
ViSalus Co-Founder and Global Ambassador, Nick Sarnicola, added, "We've
experienced excellent momentum across the UK during pre-enrollment. The
Challenge is proving to be as exciting and compelling of a personal health
platform in the UK as it is in North America."
"The April 15th celebration was led by the more than 3,000 founding Promoters
and customers of Vi UK who joined The Challenge during this time frame," noted
Blake Mallen, Co-Founder and Chief Marketing Officer. The pre-launch phase
began March 23rd.
The remaining phases of the Vi UK pre-launch are as follows:
April 15 -- June 7, Introduction of the UK-designed Challenge Magazine ,
2013 : Challenge Journal and other business building materials.
Vi UK Pre-Launch Event : Vi UK Founding Promoters will
join ViSalus founders, Ryan Blair, Blake Mallen and Nick
Sarnicola, as well as top leaders from North America and
the United Kingdom at this two-day pre-launch training and
June 8--9, 2013: ^ celebration event in Birmingham, England . In addition to
learning from the ViSalus founders, attendees will have
the opportunity to hear from five top company ambassadors,
master the Vi model, and learn how to qualify for a BMW,
as well as other key strategies.
Vitality 2013: Vi UK Promoters are invited to join their
July 19--21, 2013: North American counterparts in Orlando, Florida for
Vitality , ViSalus's annual international celebration of
Life, Health and Prosperity.
About ViSalus and Vi UK
ViSalus is a healthy lifestyle company that develops premium weight-management
products, nutritional supplements and energy drinks that it markets and sells
direct-to-consumers through an international sales force of independent
promoters. ViSalus brand products are promoted in North America, and Vi
products in the United Kingdom, through the Body by Vi Challenge™, a 90-day
health and lifestyle journey that encourages personal victories and
entrepreneurship while helping people achieve their health and fitness goals.
Sales of ViSalus products in North America, and Vi products in the United
Kingdom, are also facilitated by leveraging social media and the internet
through ViSalus's Vi-Net® proprietary technology platform, including the
Vi-Net® mobile application. ViSalus is headquartered in Los Angeles,
California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE:
BTH). For more information about ViSalus visit vi.com , and follow the
Vi-Community on Facebook and Twitter .
Vi UK is a wholly owned subsidiary of ViSalus dedicated to the marketing and
sale of Vi products in the United Kingdom.
Cautionary Statement for Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking
statements can be identified by the fact that they do not relate to statements
of historical or current facts, and include statements concerning our plans,
objectives, goals, strategies, future events or performance and underlying
assumptions, including statements about ViSalus's planned global expansion.
Forward-looking statements often include words such as "anticipates,"
"estimates," "expects," "projects," "intends," "plans," "believes" and words
of similar substance in connection with discussions of future operating or
financial performance. Our forward-looking statements are based on
management's current expectations and assumptions regarding ViSalus' business
and performance, the economy and other future conditions and future events,
circumstances and results. As with any projection or forecast, forward-looking
statements are inherently susceptible to uncertainty and changes in
circumstances. ViSalus' actual results could differ materially from those
expressed or implied in the forward-looking statements. Important factors that
could cause ViSalus' actual results to differ materially from the
forward-looking statements include those set forth in Blyth, Inc.'s most
recently filed Annual Report on Form 10-K, this press release and other
filings made by Blyth, Inc. with the Securities and Exchange Commission.
For the reasons described above, investors should not place undue reliance on
forward-looking statements. The statements in this press release are made as
of the date of this press release, even if subsequently made available by
ViSalus or Blyth, Inc. on their respective websites or otherwise. Except as
required by law, neither ViSalus nor Blyth, Inc. assumes any obligation to
update any forward-looking statements.
Juliet Morgan(323) 801-2473 email@example.com
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