Neustar Second Annual DDoS Survey Finds 35% of Businesses Experienced a DDoS Attack in 2012

  Neustar Second Annual DDoS Survey Finds 35% of Businesses Experienced a DDoS
  Attack in 2012

Three-Quarters of Respondents Reported DDoS Outages Could Cost up to $250k Per

Business Wire

STERLING, Va. -- April 24, 2013

When DDoS (Distributed Denial of Service) attacks hit, organizations are
thrown into crisis mode. From the IT department to call centers, to the
boardroom and beyond, it’s all hands on deck until the danger passes. In
February 2013, Neustar, a trusted, neutral provider of real-time information
and analysis, surveyed 704 IT professionals across North America to understand
how companies are managing the crisis around DDoS attacks and measuring the
impact on their businesses.

Among the key findings from the survey, 35% of organizations experienced a
disruptive DDoS attack in 2012. Of those surveyed, a staggering 39% of
retailers and 41% of ecommerce businesses experienced an attack last year.
Additionally, more than a quarter of respondents (26%) indicated a DDoS outage
could cost between $50-100k per hour, further showcasing the need for a
strategy around DDoS protection and mitigation.

“Preparation is key: The consequences of being unprepared to mitigate a DDoS
attack can be crippling to businesses,” said Alex Berry, Senior Vice
President, Enterprise Services, Neustar. “It isn’t just about possible revenue
loss – it’s about erosion in trust, brand value and reputation.”

Additional survey findings include:

  *Key sectors reported higher rates of attack: The number of retailers
    experiencing an attack increased by 144% from 2011 levels to reach an
    overall level of 39% in 2012; financial organizations experienced a 38%
    increase in attacks year-to-year with 44% of financial organizations being
    victimized in 2012.
  *Though more companies are deploying DDoS protection—only 8% had no
    protections in place compared to 25% in 2011—few have invested in
    purpose-built hardware or third-party expertise.
  *The latter is alarming; while 66% of companies use firewalls, routers and
    switches for DDoS protection, these networking products create bottlenecks
    that actually aid attackers.

As DDoS attacks continue to become both more frequent and complex, it’s
important that organizations adopt the right mix of people, processes and
technologies to fight these attacks and quickly eliminate downtime. A critical
aspect in getting this right is ensuring resources are in place to both
monitor and mitigate. The survey found a 10% increase year-to-year in the use
of firewalls, switches and routers as defensive mechanisms, but the reality is
that these means can compound the effects of DDoS attacks by bottlenecking the

According to Christian A. Christiansen, Chris Liebert and Charles J. Kolodgy
of IDC Research, in a February 2013 report, entitled The Business Value of
Hybrid Cloud-based Compromise Intelligence Monitoring and Threat Mitigation,
“Given the complex nature of today's threats, enterprises can achieve a
strategic advantage by employing a new layer of security that is services
based. Cloud-based services are an important aspect of this approach to
security and provide always-on monitoring without the added expense of buying
and maintaining on-premise equipment.”

Download a copy of the full survey here.

About Neustar

Neustar, Inc. is a trusted, neutral provider of real-time information and
analysis to the Internet, telecommunications, information services, financial
services, retail, media and advertising sectors. Neustar applies its advanced,
secure technologies in location, identification, and evaluation to help its
customers promote and protect their businesses. More information is available


Access Communications for Neustar
Kate Corcoran Adorno, 917-522-3527
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