BASF Corporation Named One of DiversityInc Top 50 Companies for Diversity, Ranked #31

BASF Corporation Named One of DiversityInc Top 50 Companies for Diversity, 
Ranked #31 
North American Affiliate of World's Leading Chemical Company Singled
Out as a Leader in Diversity and Inclusion 
FLORHAM PARK, NJ -- (Marketwired) -- 04/24/13 --  DiversityInc last
night recognized BASF Corporation as one of the Top 50 Companies for
Diversity for 2013. The DiversityInc Top 50 includes companies from a
wide range of industries whose leadership, procurement practices,
communications and training best reflect the reality of the rapidly
changing face of America. The full list can be found at 
"On the heels of the demographically revealing 2012 presidential
election, it is clear that U.S. companies are increasingly conscious
of the importance of diversity," said Luke Visconti, CEO of
DiversityInc. "We are very encouraged to see more companies applying
for this distinction and embracing diversity more deeply than ever.
We also note a continued positive correlation between achievement in
diversity and overall positive stock performance." 
Both the 2013 and the 2012 DiversityInc Top 50 lists outperformed the
S&P 500 on a one-, three- and five-year basis.  
"The BASF Diversity Council's increased focus on leadership
accountability, diversity recruitment and retention are paying off.
BASF makes the list this year with strong efforts supporting employee
resource groups, a talent/diversity dashboard, mentoring and supplier
diversity," said Visconti. 
"At BASF, we create chemistry for a sustainable future. One of the
most important ways we do this is by recognizing, appreciating and
leveraging diversity. This drives our efforts to attract, develop and
retain the best team, and use the power of diversity as a competitive
advantage and key to personal and professional growth," said Hans
Engel, Chairman and CEO, BASF Corporation. 
"In recognizing BASF, DiversityInc noted that we have developed a
talent/diversity dashboard that goes beyond traditional
representation measures and gets to the heart of the leadership
behaviors that support a diverse and inclusive work environment,"
said Patricia Rossman, BASF Corporation Chief Diversity Officer.
"This is providing important insights, helping to change minds and
behaviors, and leading to a 
greater appreciation of the positive role
diversity plays in creating a great place to work." 
In addition to BASF's talent/diversity dashboard, cited by
DiversityInc as a leading diversity innovation in its InnovationFest!
2012, the company was recognized by DiversityInc for the strength of

--  Diversity + Inclusion Council that includes senior leaders of major
    BASF North American businesses and functions working to increase
    awareness and accountability for diversity best practices.
--  Expanding employee resource groups that help employees from diverse
    backgrounds broaden their networks, build new skills and assimilate
    more deeply into the organization. New groups established in 2012
    support Asian and Latin American employees, as well as women working
    in the construction industries.
--  Mentoring programs which include more than 800 employees in
    cross-cultural, cross-business and cross-site mentoring.
--  300 percent improvement in the company's supplier diversity spend
    since 2011.

About DiversityInc
 DiversityInc is the leading source of information
on diversity management. The company is a consultancy and publishes
two websites, and, as well as a magazine, published
five times a year. DiversityInc also produces diversity events, which
average more than 600 attendees from 200 companies and have featured
more than 20 CEOs of major corporations. 
BASF - The Chemical Company
 BASF Corporation, headquartered in
Florham Park, New Jersey, is the North American affiliate of BASF SE,
Ludwigshafen, Germany. BASF has more than 16,600 employees in North
America, and had sales of $18.5 billion in 2012. For more information
about BASF's North American operations, visit 
BASF is the world's leading chemical company: The Chemical Company.
Its portfolio ranges from chemicals, plastics, performance products
and crop protection products to oil and gas. We combine economic
success with environmental protection and social responsibility.
Through science and innovation, we enable our customers in nearly
every industry to meet the current and future needs of society. Our
products and solutions contribute to conserving resources, ensuring
nutrition and improving quality of life. We have summed up this
contribution in our corporate purpose: We create chemistry for a
sustainable future. BASF had sales of EUR 72.1 billion in 2012 and
more than 110,000 employees as of the end of the year. Further
information on BASF is available on the Internet at 
Image Available: 
For more information contact: 
Kelley P. White
BASF Corporation
Tel: (973) 245-6116
BASF Corporation
100 Park Avenue
Florham Park, NJ,  07932 
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