Samsung and Best Buy Begin Nationwide Rollout of Samsung Experience Shops

  Samsung and Best Buy Begin Nationwide Rollout of Samsung Experience Shops

    Grand Opening Events Provide Consumers with Early Access to the Highly
                Anticipated Galaxy S 4 and Bruno Mars Concert

Business Wire

NEW YORK -- April 24, 2013

Samsung Electronics celebrated the launch of the Samsung Experience Shop™
today with the grand opening of their newest location in New York’s Union
Square Best Buy store. An executive grand opening and experiential consumer
event featuring Bruno Mars mark the beginning of a nationwide rollout of the
Samsung Experience Shop, which will be installed in more than 1,400 Best Buy
and Best Buy Mobile specialty stores across the U.S. by early summer. This
innovative retail concept allows customers to explore, purchase, activate and
service the broadest portfolio of Samsung mobile products and accessories,
including the highly-anticipated Galaxy S^® 4 that launches starting April 27.

Hubert Joly, CEO of Best Buy, and JK Shin, CEO and President of IT and Mobile
Business at Samsung, o ...

Hubert Joly, CEO of Best Buy, and JK Shin, CEO and President of IT and Mobile
Business at Samsung, officially opened the Samsung Experience Shops in the
Best Buy Union Square store. (Photo: Business Wire)

The Samsung Experience Shop was unveiled by JK Shin, CEO and President of IT
and Mobile Business at Samsung; Hubert Joly, CEO of Best Buy; and Tim Baxter,
President of Samsung Electronics America, in a ceremony at the Best Buy Union
Square store. The executives gave remarks on the new experience and officially
opened the space to an audience of associates, executives and media. Guests
then toured the Samsung Experience Shop to see the portfolio of Samsung mobile
products available in one location and learn how to do more with their
devices, including interacting with other Samsung products.

Samsung Fan Appreciation Event with Bruno Mars Thursday, April 25

The first 300 Samsung fans to visit the Best Buy Union Square store at 5:00 pm
ET today, April 24^th will be able to attend an appreciation event for fans
that includes an experiential event featuring models of the Samsung Experience
Shop and a performance by Grammy Award-winning artist Bruno Mars. The event is
being held to celebrate the opening of Samsung Experience Shops nationwide and
the arrival of the Galaxy S^® 4. Attendees will be among the first to see and
demo the Galaxy S 4 through interactive stations just hours before it goes on
sale nationwide.

Galaxy S 4 Hits Stores Starting Saturday, April 27

Samsung Experience Shops are beginning to open just in time for the official
launch of the highly-anticipated Samsung Galaxy S 4. This leading-edge
smartphone arrives in the U.S. starting Saturday, April 27. On launch day,
shoppers can line up at Samsung Experience Shops nationwide to experience the
device’s suite of innovations that will change how consumers interact with a
smartphone and deliver an experience that enhances everyday activities and is
safe for work. The Galaxy S 4 uniquely makes advanced technologies and
features easy to use by integrating them into the way individuals use their
phones every day.

To learn more about The Samsung Experience Shop, visit.

To learn more about the Samsung Galaxy S 4, visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales of US$187.8 billion. To discover more, please

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MWW for Samsung Mobile
Makenzie Blythe, 214-717-9982
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