Family Dollar Improves Data Visibility and Collaboration With Enterprise Market Knowledge Solution From TAS

  Family Dollar Improves Data Visibility and Collaboration With Enterprise
  Market Knowledge Solution From TAS

Business Wire

MATTHEWS, N.C. -- April 24, 2013

Family Dollar (NYSE:FDO), one of the nation’s leading discount retailers,
announced today that the company is seeing a wide variety of benefits from the
deployment of TAS Unity^™, an enterprise market knowledge system specifically
designed for retail real estate from Trade Area Systems (TAS), Inc. Since the
TAS system went fully operational in September 2012, Family Dollar has
improved visibility for the real estate management team, enhanced
collaboration between internal teams, increased productivity, site evaluations
times have been reduced by 67% and improved communications throughout the

Family Dollar previously used an array of geographic information system tools
that had limits in terms of data accuracy and latency. The mapping system was
desktop based, which led to significant data variation and sub-optimal
decisions. The company also lacked a single source of data and didn’t have
visibility from one user to another. In addition, management wanted easier
access to reporting.

“Our approach to market analysis going forward is to get the information out
to the field decision makers. There were many holes in our existing system.
For example, a Real Estate Manager working on a store relocation did not have
visibility to a Real Estate Manager who may be siting a new store in the same
area,” said Brian Strickland, Divisional Vice President of Portfolio
Management at Family Dollar.

The TAS Unity system runs on multiple platforms (desktop, online, and mobile)
and functionality includes mapping and demographics, data viewing, data
editing, and the ability to capture notes and photos and attach them to
specific stores right on the map retrieval system. The retailer has deployed
the system using TAS Mobile^™, a tablet based system running on the iPad
designed to access and update data in the field and TAS Online^™, a
browser-based mapping and demographics information system that makes it easy
to get and update market data.

“TAS Unity is a one-stop shop for everything I need to make the best real
estate decisions. Both our users and the team at TAS are very passionate about
making the solution even more valuable,” said Strickland. “We intuitively know
this was the right decision because of the efficiencies created by the
solution points to a significant ROI.”

Family Dollar and TAS are now working to extend usage of the tool beyond its
current team. Family Dollar will be working with TAS to leverage the tool in
other areas of the company including marketing, pricing and store operations.

“We are currently in the process of creating a way to increase the knowledge
of our preferred developers and brokers utilizing TAS,” said Strickland. “This
was one of those developments we didn’t see coming – the users are finding
tremendous value from the system and they want our real estate partners to
have access to the same information.”

TAS Unity is the leadingenterprise market knowledge systemdesigned
exclusively for retail real estate. The system not only provides data,
information and knowledge to end users, it allows them to edit data and input
photos and comments about stores, competitors and opportunities directly from
the iPad. Over time, the database becomes an institutional knowledge-base for
markets, stores, trade areas, future opportunities, past opportunities and
competition. The result is that the company works faster and smarter, and
better decisions are made because more accurate and consistent information is
easily available.

“The relationship with Family Dollar on the rollout of this new technology has
been a case study for vendor–customer collaboration. We have jointly
implemented a solution that is exactly what Family Dollar needs to stay ahead
of its competition and are committed to building in even more functionality in
the future,” said Joe Rando, President of Trade Area Systems.

About Family Dollar

For more than 50 years, Family Dollar has been providing value and convenience
to customers in easy-to-shop neighborhood locations. Family Dollar’s mix of
name brands, and quality, private brand merchandise appeals to shoppers in
more than 7,600 stores in rural and urban settings across 45 states. Helping
families save on the items they need with everyday low prices creates a strong
bond with customers who refer to their neighborhood store as “my Family
Dollar.” Headquartered in Matthews, North Carolina, just outside of Charlotte,
Family Dollar is a Fortune 300, publicly held company with common stock traded
on the New York Stock Exchange under the symbol FDO. For more information,
please visit

About Trade Area Systems

Trade Area Systems, Inc. (TAS) provides enterprise market knowledge systems
focused exclusively on the retail industry specifically retailers, retail real
estate developer/investors and retail brokers:

  *Secure desktop, online, and mobile two-way access to commercial and
    proprietary data, advanced mapping and demographics.
  *Enterprise social networking technology lets people share photos, ideas,
    and comments, all connected to particular stores and competition.
  *Strictly focused on retail real estate.
  *Data neutral - TAS supports any data provider.
  *Strong focus on data security.
  *Extremely high service levels and customer support for our clients from
    product specialists who understand retail and retail real estate.

For more information, please visit


RAM Communications
Ronald Margulis, 908-272-3930
Family Dollar
Bryn R. Winburn, 704-708-1653
Public Relations Manager
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