OBJE and Its Partners Tap Proven Revenue Model With In-App Purchases

  OBJE and Its Partners Tap Proven Revenue Model With In-App Purchases

Business Wire

SARASOTA, Fla. -- April 24, 2013

Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE),
announced today that potentially lucrative in-app purchases have been added to
Phantasmic, the debut gaming application from OBJE and its development
partners.

In-app purchases represent the biggest share of mobile app revenues. Since
January 2012, that share has jumped from 53 percent to 76 percent in Apple’s
App Store alone, according to app store analysts Distimo. In-app purchases are
crucial to the Android operating system’s Google Play app-store economy, as
well. OBJE and its partners have already submitted Phantasmic to the App
Store, with an Android version soon to follow.

“By making Phantasmic free to play, we’ve removed a crucial barrier to
discovery of our game for curious and casual gamers,” said OBJE CEO Paul
Watson. “In-app purchases of features such as extra levels, upgrades, virtual
goods and other fun add-ons will allow us to successfully monetize Phantasmic
using an increasingly popular business model that has proven to work very
successfully with similar games.”

OBJE and its partners could be entering the multi-billion-dollar digital
gaming market at just the right time. Booming tablet and smartphone sales are
creating massive, worldwide demand for fun and engaging mobile entertainment.

According to a report released late last year by industry analysts
Transparency Market Research, the global gaming market is forecast to grow to
an incredible $117.9 billion by 2015. The majority of that growth is expected
to come from mobile games with in-app purchases.

Phantasmic is only the beginning for OBJE as the company works to build market
share in the gaming sector. OBJE is also working on a new game-publishing and
advertising platform designed to inject a scalable business model into the $9
billion mobile gaming market.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to
develop innovative gaming products for the Apple (NASDAQ: AAPL) App Store and
Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile
Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).

Follow OBJ Enterprise and Novalon Games developments atwww.novalongames.com.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of social gaming applications. OBJE's cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal. Obscene Interactive is focused on delivering the best in social gaming
solutions to the mass market. For investment information and performance data,
please visitwww.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the Company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
info@obsceneinteractive.com
 
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