Famous Dave's Burnt Ends Sizzling Hot With Guests
MINNEAPOLIS, April 24, 2013 (GLOBE NEWSWIRE) -- On April 15^th, Famous Dave's,
(Nasdaq:DAVE), became the first craft BBQ brand to elevate a regional BBQ
staple to the national stage – Burnt Ends. Just a week in and consumer
response has been as hot as the griddle that creates their dark, caramel
Famous Dave's of America Logo
Burnt Ends Word Cloud
"Burnt Ends immediately became our top selling appetizer, outselling our
second most popular appetizer by three-to-one," said John Gilbert, CEO. "We're
selling more than double the item volume as we did during our product test
marketing. It's fair to say that this addition has resulted in incremental
sales at the restaurant level; we've seen nearly a double-digit increase in
appetizer sales, alone. Our guests have discovered Burnt Ends and they're
letting us know how incredible they are."
Customer comments are streaming in through traditional channels such as the
Famous Dave's Guest Relations and restaurant teams. The company is also in the
midst of a social media campaign, #BBQGold, encouraging Burnt Ends fans to
submit their comments and pictures via Facebook, Twitter and Instagram. The
company launched Burnt Ends with a new advertising campaign and its television
spot had thousands of views on YouTube within the first few days.
"They are the most tender piece [sic] of meat I have ever eaten," wrote one
Facebook fan. "Tried them for the first time last week and was knocked out by
how great they were…" Twitter fans added,"The burnt ends at @Famous_Daves were
out of this world"; and "Mmmm... Yummy Burnt Ends at Famous Dave's! You gotta
A long-held staple in Kansas City, Burnt Ends have largely remained a limited
commodity in the barbecue world, the intense flavor coming from select
portions of slow-smoked brisket where the juices mix with sugars and seasoning
to create a smoky, crispy bark. It was the portion of the brisket that
pitmasters kept for themselves or served only to the first guests through the
"The incredible success of Burnt Ends demonstrates the truth of this brand,"
added Gilbert. "Not only are we authentic about everything BBQ, we're the only
brand with the team capable of delivering something as craft-made as Burnt
Ends on a national scale without sacrificing taste or quality. This is a great
day in BBQ."
About Famous Dave's
Famous Dave's of America, Inc. (Nasdaq:DAVE) develops, owns, operates and
franchises barbeque restaurants. The company owns 53 locations and franchises
135 additional units in 34 states, 1 Canadian province and the commonwealth of
Puerto Rico. The menu features award-winning barbequed and grilled meats, a
large selection of salads, side items and sandwiches and unique desserts.
Famous Dave's has won almost 700 awards for everything from best ribs to best
Bar-B-Que sauce to best cookbook. For more information, please
CONTACT: MEDIA CONTACT:
Director of Communication
Famous Dave's of America
Famous Dave's of America Logo
Press spacebar to pause and continue. Press esc to stop.