Longines - BASELWORLD 2013

                          Longines - BASELWORLD 2013

  PR Newswire

  SAINT-IMIER, Switzerland, April 24, 2013

SAINT-IMIER, Switzerland, April 24, 2013 /PRNewswire/ --

With Conquest Classic, HydroConquest, The Longines Heritage Military 1938 and
La Grande Classique de Longines 100 Diamonds, Longines is launching new models
that perfectly embody its core values of elegance, tradition and performance.

 (Logo: http://photos.prnewswire.com/prnh/20130424/610877-a )

 (Photo: http://photos.prnewswire.com/prnh/20130424/610877-b )

 (Photo: http://photos.prnewswire.com/prnh/20130424/610877-c )

 (Photo: http://photos.prnewswire.com/prnh/20130424/610877-d )

 (Photo: http://photos.prnewswire.com/prnh/20130424/610877-e )

As a partner of the most prestigious flat races, Longines was keen to launch a
collection of timepieces to be worn amidst the parade rings at Chantilly, Hong
Kong, Royal Ascot or Dubai racecourses. As a tribute to the chronographs
produced from 1881 on for race-goers and jockeys in New York, Longines has now
launched Conquest Classic. True to the brand's values of elegance, tradition
and performance, these new models, all fitted with self-winding calibres, are
at the same time contemporary and perfectly timeless.

Longines can boast a long tradition characterised by the elegance and
performance of its products. Those values are perfectly represented by The
Longines Sport Collection. The HydroConquest line is dedicated to men and
women looking for a performing timepiece that combines technical devices and
elegance. Longines now extends this line with new models in bright colors.

The Longines Heritage Military 1938 uses the typical aesthetics based on the
design of military watches produced by Longines in the 1930s. Easy reading and
total reliability are essential for this type of watch, which was used under
sometimes extreme conditions. Reminiscent of the original model, the fluted,
flat crown merges smoothly with the round steel case. The black synthetic
strap is stitched in white, adding the final touch to this new model of
contrasts.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics
of the original creations of this emblematic collection but now combines the
classical elegance of those ultra-slim models with the sparkle of 100
diamonds. These new timepieces are dedicated to ladies who appreciate timeless
elegance with a touch of sparkling refinement.

Longines has been based at Saint-Imier in Switzerland since 1832. Its
watchmaking expertise reflects a strong devotion to tradition, elegance and
performance. Longines has generations of experience as official timekeeper of
world championships and as partner of international sports federation. Known
for the elegance of its timepieces, Longines is a member of the Swatch Group
Ltd, the World's leading manufacturer of horological products. With the winged
hourglass as its emblem, the brand has outlets in over 130 countries.

The detailed press information on these models is available in 13 languages
here:

http://mediacenter.longines.com/home.aspx

For more information, please contact:

Longines Public Relations, Saint-Imier, Switzerland Email:
matthieu.baumgartner@longines.com Internet: http://www.longines.com
 
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