Carbonite Survey Reveals Work-Life Challenges for Home-Based Businesses

   Carbonite Survey Reveals Work-Life Challenges for Home-Based Businesses

Majority of Small Office, Home Office Owners Skip Five Personal Obligations a
Month; 79 Percent Admit that They Aren't Taking Full Advantage of the Cloud

PR Newswire

BOSTON, April 24, 2013

BOSTON, April 24, 2013 /PRNewswire/ --Owning a business is stressful, but
running a business from home brings additional challenges, according to a new
survey by Wakefield Research for Carbonite, Inc. (NASDAQ: CARB), a leading
provider ofcloud backup solutions. The study found that while home-based
small business owners are concerned about data loss and struggle to find a
proper work/life balance, a majority (79 percent) aren't taking full advantage
of cloud-based business tools.

(Logo: http://photos.prnewswire.com/prnh/20120124/NE40289LOGO)

"Running a business out of your house usually means insufficient IT support
and a blurry line distinguishing when you 'go home for the day,'" said Pete
Lamson, SVP Cloud Backup at Carbonite. "Nearly half (45 percent) of home-based
business ownersfeel it's more stressful working for themselves, which is why
solutions that are easy to use and set-it-and-forget-it are especially
important for these small businesses."

Work-life balance doesn't exist under one roof

Small business owners working from home often find separating personal life
from professional life a challenge, as they strive to manage everything from
time constraints to data loss. Carbonite's survey revealed that:

  oFifty-six percent of home-based business owners will forgo personal
    commitments like happy hour, a child's recital or workout to finish work
    projects. On average, home-based business owners skip five personal
    commitments per month.
  oTo get work done, a majority (78 percent) say they have a place to "hide"
    to avoid distractions. The most common places are their bedroom (45
    percent), yard (16 percent), basement (15 percent), bathroom (13 percent)
    or garage (12 percent).
  oWork often leads to arguments between a home-based business owner and
    their significant other. The top three reasons couples argue are: work
    cluttering other parts of the house (32 percent), working late takes away
    from family time (31 percent) and the inability to separate personal life
    from professional life (30 percent).
  oForty-five percent of parents who work from home have experienced data
    loss because someone in their home used their work computer.

White lies are as common as white rice

More than half (54 percent) of home-based business owners have missed a
business opportunity or had to redo a project because of a lost or deleted
file. To cover up a technical glitch, 41 percent have told a "white lie" to
someone they do business with, such as a colleague, client or vendor. The most
common fibs include a computer or internet crash/malfunction (20 percent),
blaming someone else (11 percent) and faking an illness, emergency or accident
(9 percent).

Opportunity Lost: Most home-based businesses miss out on cloud's advantages

When asked, 46 percent of home-based business owners say they don't use
cloud-based tools at work. However, confusion about cloud services still
exists, as the survey found that nearly all (94 percent) home-based business
owners are indeed using cloud services. Regardless of whether they realize
they are using the cloud or not, 79 percent admit that they aren't taking full
advantage of the cloud in their business, which means they are missing out on
the business benefits that 97 percent of admitted cloud users experience.
These benefits include:

  oSaving time (70 percent);
  oHelping them run their business more smoothly (66 percent);
  oAllowing them to use technology previously unavailable to small businesses
    (52 percent);
  oSaving them money (47 percent); and
  oMaking their business appear larger or more established than it is (31
    percent).

More information and resources on how small businesses can take full advantage
of the cloud, increase business productivity and streamline business
operations, is available on Carbonite's Small Business Hub at
smallbiz.carbonite.com. For businesses seeking a comprehensive, automatic
cloud backup plan to save themselves from additional business stress,
Carbonite backup ensures your data is protected so that you can tend to other
areas of your business.

Additional Resources:

Carbonite Small Business Hub: smallbiz.carbonite.com

Infographic: http://cbnt.it/WorkfromHomeTrends

Carbonite Business on Twitter: twitter.com/carbonitebiz

Carbonite for Business: http://www.carbonite.com/online-backup/business

About Carbonite
Carbonite, Inc. (NASDAQ: CARB), is a leading provider of online backupfor
consumers and small businesses. Subscribers in more than 100 countries rely
on Carbonite to provide easy-to-use, affordable and secure cloud backup
solutions with anytime, anywhere data access. Carbonite's backup solution runs
on both the Windows and Mac platforms. The company has backed up more than 300
billion files, restored nearly 20 billion files, and currently backs up more
than 350 million files each day. For more information, please
visitwww.carbonite.com,twitter.com/carbonite,twitter.com/carbonitebiz,
orfacebook.com/CarboniteOnlineBackup.

Media Contacts:
Megan Wittenberger 
Carbonite 
media@carbonite.com
617-421-5687 

Heather Gordon
Finn Partners for Carbonite
heather.gordon@finnpartners.com
310-552-4123



SOURCE Carbonite, Inc.

Website: http://www.carbonite.com
 
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