Lionbridge Announces New Integration With Adobe Experience Manager To Support
Multilingual Web Content Management
Enables Locally-Relevant Digital Experiences in Global Markets
WALTHAM, Mass., April 24, 2013
WALTHAM, Mass., April 24, 2013 /PRNewswire/ --Lionbridge Technologies, Inc.
(Nasdaq: LIOX), today announced a new connector for Adobe Experience Manager,
part of Adobe Marketing Cloud. The connector integrates Lionbridge's
market-leading translation technology and its 100,000 crowd-based language and
content professionals with Adobe's web content management capabilities. This
enablesmarketers to work with a single partner to access the most advanced
technology-enabled solutions forproducing, managing and delivering
multichannel digital marketing campaigns inany market and in any language.
This new connector, powered by Clay Tablet, enables Adobe Experience Manager
customers to seamlessly route content from the Adobe solution to Lionbridge's
Freeway™ Translation Management Portal. As a result, clients gain a number of
powerful benefits including the ability to:
oIncrease website traffic by providing SEO-centric translation across
digital marketing channels
oReduce costs by eliminating unnecessary file transactions and maximizing
oImprove time to market globally with web operations as a managed service
"Providing relevant and brand-consistent experiences in today's digitally
connected world is required for any organization to maintain a global presence
that is locally relevant," said Loni Stark, director of product marketing,
Digital Marketing, Adobe. "This integrated offering helps Adobe's customers
to more efficiently create and deliver localized content and experiences to
quickly capture new opportunities in world markets."
Lionbridge Technologies will be demonstrating its Connector for Adobe
Experience Manager at Adobe Summit, The Digital Marketing Conference in
London, UK from April 24-25, booth number 16.
"The Lionbridge Freeway Connector for Adobe Experience Manager is the most
open and fully featured connector on the market," said Marc Osofsky, SVP
Marketing, Lionbridge. "By providing an integrated solution that connects our
advanced translation capabilities with a world-leading customer experience
management technology we are helping clients leverage technology that improves
brand perception and customer satisfaction in global markets while reducing
The Lionbridge Freeway Connector for Adobe Experience Manager enables content
editors and translation managers to select any content in the Adobe solution
to be sent for translation. The Connector also lets organizations select items
for translation at the component level and respects regional variations that
are typically created in multi-lingual site environments. The advanced status
and reporting features the Connector provides also help marketing and
localization teams keep track of their translations jobs so they know when
items are sent for translation and when the translations have been completed.
"Clay Tablet is very excited to enable the collaboration between these two
luminaries of the digital content world," noted Clay Tablet CEO Robinson
Kelly. "As the demand from marketers worldwide soars for multilingual content
and efficient translation processes, Clay Tablet provides the underlying
technology that allows these two segment leaders to collaborate and offer
unparalleled efficiency and enterprise-class scalability."
About Lionbridge GMO
Lionbridge's Global Marketing Operations (GMO) is a suite of global marketing
servicesthat enable globalmarketers to outperform competitor search
rankings, increase traffic 30-100%, reduce campaign cycle time 30%, and reduce
the total cost of global campaign execution by 20%. Through our Global
Customer Lifecycle^SM approach, clients see higher search rankings, more
traffic and revenue, faster product adoption and satisfaction and increased
Lionbridge enables more than 800 world-leading brands to increase
international market share, speed adoption of products and effectively engage
their customers in local markets worldwide. Using our innovative cloud
technology platforms and our global crowd of more than 100,000 professional
cloud workers, we provide translation, online marketing, global content
management and application testing solutions that ensure global brand
consistency, local relevancy and technical usability across all touch points
of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains
solution centers in 26 countries. To learn more, visit
Lionbridge and Freeway are registered trademarks of Lionbridge Technologies,
Inc. in the U.S. and throughout the world. All other trademarks are the
property of their respective owners.
SOURCE Lionbridge Technologies, Inc.
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