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Adobe and SapientNitro Expand Global Partnership



  Adobe and SapientNitro Expand Global Partnership

Sapient EngagedNow^SM Platform Integrates with Adobe Marketing Cloud to
Deliver Brand Engagement across Channels and Devices

Adobe Summit EMEA 2013

Business Wire

LONDON -- April 24, 2013

Adobe Summit EMEA, The Digital Marketing Conference—Adobe Systems Incorporated
(Nasdaq:ADBE), and SapientNitro, part of Sapient (NASDAQ:SAPE), today
announced an expansion of their global partnership, including integration of
the Sapient EngagedNow^SM platform with Adobe Marketing Cloud. This integrated
offering provides a solution for creating, delivering and optimizing consumer
experiences across Web, social, mobile, and digital displays. NASCAR, E.ON and
VISIT FLORIDA are among the organizations already seeing significant results
using EngagedNow with Adobe Marketing Cloud.

“In today’s always-on world, digital marketing platforms are a critical piece
of our clients’ customer engagement strategies to ensure their brand stories
are made more relevant and pervasive across an ever-changing landscape,” said
Alan Herrick, president and CEO, Sapient. “With EngagedNow, brands can create
rich multi-channel customer experiences without having to design, develop and
support the infrastructure required to enable these experiences. And with the
integration of Adobe Marketing Cloud, clients now have an added analytical
edge to measure, refine and optimize their stories to create even deeper
engagement with their customers.”

“Optimized content is at the core of a marketer’s ability to provide customers
with meaningful experiences whenever and wherever they connect with a brand,”
said Brad Rencher, senior vice president and general manager, Digital
Marketing Business, Adobe. “The integration between Adobe Marketing Cloud and
Sapient EngagedNow coupled with SapientNitro’s world class services will help
more marketers act at the speed of digital when creating the best possible
experience for their customers.”

Building upon SapientNitro and Adobe’s shared passion for driving innovation
in omni-channel brand engagement, they are extending their partnership to
offer customers these additional benefits:

  * Complete hosted and managed services for Adobe Marketing Cloud solutions
    from SapientNitro with EngagedNow
  * Flexibility to use all Adobe Marketing Cloud solutions via SapientNitro’s
    usage-based operating model
  * Ready-to-use integrations built specifically for key verticals, including
    travel, sports and entertainment, retail, and financial services, that
    help make development and deployment more efficient
  * Built-in operational efficiencies from the integration of EngagedNow and
    Adobe Marketing Cloud that streamline creative, delivery, and measurement
    workflows for better performance and cost savings

SapientNitro, an agency that integrates brand communications, digital
engagement, and omni-channel commerce to help its clients around the world
redefine how they engage today’s connected consumers, is a platinum sponsor of
Adobe Summit, The Digital Marketing Conference, taking place in London from
April 24-25, 2013, and is presenting during the morning keynote on Thursday as
well as a track session on “Creating a Sustainable Edge with Analytics.” For
more information on Adobe Summit, please visit: http://summit-emea.adobe.com.

About Sapient EngagedNow^SM

EngagedNow is the first end-to-end platform that connects brands with
digitally enabled consumers across an integrated set of channels – from web
and mobile to tablets and digital signage. It is also the first-ever platform
to feature unique products and modular capabilities to support the specific
needs of industry verticals: Sapient EngagedFan^SM for sports + entertainment,
and Sapient EngagedTraveler^SM for the airline and hospitality sectors.

About SapientNitro

SapientNitro^SM, part of Sapient® (NASDAQ:SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating integrated,
immersive stories across brand communications, digital engagement, and
omni-channel commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique combination of
creative, brand and technology expertise results in one global team
collaborating across disciplines, perspectives and continents to create
game-changing success for our Global 1000 clients, such as Chrysler, Citi, The
Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The
Americas, Europe and Asia-Pacific. For more information, visit
www.sapientnitro.com.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot.
It’s called Adobe Marketing Cloud. It includes a complete set of analytics,
social, advertising, targeting and Web experience management solutions and a
social-enabled UI that brings together everything marketers need to know about
their campaigns. So marketers can get from data to insights to action, faster
and smarter than ever. Visit www.marketing.adobe.com to learn more.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe
logo are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. EngagedNow is a
service mark of Sapient. All other trademarks are the property of their
respective owners.

Contact:

Adobe Systems Incorporated
Krista Marotto, 415-832-2183
kristac@adobe.com
or
Edelman
Jennifer Lopez, 650-762-2906
jennifer.lopez@edelman.com
or
SapientNitro
Courtney Kaczak, 646-478-9864
ckaczak@sapient.com
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