Craftsman® And Harley-Davidson Team For Special Edition Tool Storage Products

Craftsman® And Harley-Davidson Team For Special Edition Tool Storage Products

To Celebrate Harley-Davidson®110th Anniversary, Co-Branded Tool Storage
Products Coming to Dealerships, Stores and Online with Exclusive Deals
Available for Craftsman Club and SHOP YOUR WAY(SM) REWARDS Members

PR Newswire

HOFFMAN ESTATES, Ill., April 24, 2013

HOFFMAN ESTATES, Ill., April 24, 2013 /PRNewswire/ -- America's garages just
got a lot cooler. Two American icons — Craftsman and Harley-Davidson— have
teamed to produce co-branded, special-edition tool storage products available
now in Sears stores and online. As part of its collaboration, the Craftsman
brand becomes the official hand and power tool sponsor of the Harley-Davidson
110^th Anniversary Celebration.

(Photo: http://photos.prnewswire.com/prnh/20130424/CG00502-a)

(Photo: http://photos.prnewswire.com/prnh/20130424/CG00502-b)

"Working with Harley-Davidson is a natural association for the Craftsman
brand," said Michael Castleman, president, Kenmore, Craftsman and DieHard and
senior vice president, Sears Holdings. "With similar roots steeped in the
heart of the American garage, we share the passion for the ingenuity and
freedom that drive our customers. Together, we are leveraging marketing,
community and product assets to broaden the reach of our great brands,
including outreach to both the Craftsman Club and Harley Owners Group."

Three special-edition Craftsman/Harley-Davidson co-branded tool storage units
are available now, in advance of Father's Day, for purchase exclusively at
Craftsman.com, Sears.com and at Sears stores nationwide, including Sears
full-line stores, Sears Hometown Stores and Sears Hardware Stores. To further
celebrate this initiative, Craftsman Club, part of the SHOP YOUR WAY^SM
Network, will offer special pricing to Members on each co-branded item sold
through Craftsman.com and Sears beginning in May. All units feature a black
frame, official Harley-Davidson "vintage orange" drawer fronts and official
Harley-Davidson decaling, including the Harley-Davidson bar and shield. 

  oThree-Drawer Portable Tool Storage Chest (Model #38081): Easily transport
    this everyday chest from one site to another. Includes all-steel
    construction with full-extension drawers and heavy-duty drawbolt latches.
    Retails for $79.99.
  oNine-Drawer Heavy-Duty Combo (Model #37963/#37964): A must-have for any
    enthusiast. Features a five-drawer top chest and four-drawer rolling
    cabinet. Both pieces feature the new smooth and precise Craftsman®
    DynaGlide™ ball bearing drawer system that holds up to 75 lbs. per drawer.
    The rolling cabinet features the durable, Craftsman I-Frame construction
    and stylized 4.5 in. X 1.5 in. casters. Together, this combo will hold up
    to 650 lbs. Retails for $699.98.
  o18-Drawer Heavy-Duty Combo (Model #38708/#38709): Can hold even the
    largest of tool collections. This 40-inch unit features a seven-drawer
    top chest and 11-drawer rolling cabinet. Both pieces feature the new
    smooth and precise Craftsman® DynaGlide™ ball bearing drawer system that
    holds up to 75 lbs. per drawer. The rolling cabinet features the durable,
    Craftsman I-Frame construction and stylized 5 in. x 2 in. casters.
    Together, this combo will hold up to 1,000 lbs. Retails for $1,399.98.

In mid-summer, the Craftsman brand and Harley-Davidson will launch other
versions of these items to be available exclusively at Harley-Davidson dealers
nationwide. The dealer-exclusive assortment of three, four and five-drawer
products will feature an all-black design with official Harley-Davidson "Dark
Custom" decaling and a load rating of 1,000 lbs.

"Strategically, the Craftsman brand is a perfect fit for Harley-Davidson,"
said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer of
Harley-Davidson Motor Company. "When it comes to working on Harley-Davidson
motorcycles, our riders crave only the best. That's why the Craftsman brand is
now the official hand and power tool sponsor of the Harley-Davidson 110^th
Anniversary and beyond."

Craftsman tools will be part of special commemorative anniversary events
throughout the summer and fall, including the Sturgis Motorcycle Rally and at
festivities in Milwaukee on Labor Day weekend. For a full list of anniversary
events, visit Harley-Davidson.com/110.

To follow the Craftsman brand's activities, join the Craftsman Club, a part of
the SHOP YOUR WAY Network, a community that links Members with exclusive
content, deals and social shopping on an interactive website. Be sure to visit
the COUPONS section on SHOP YOUR WAY to enjoy additional Members-only
exclusive deals on the Craftsman and Harley-Davidson co-branded tool storage
available at Craftsman.com, Sears.com and Sears stores nationwide. To earn
reward Points to use toward future purchases, fans of Harley-Davidson and
Harley-Davidson H.O.G. members are encouraged to sign up to become SHOP YOUR
WAY REWARDS Members at CraftsmanClub.com or ShopYourWay.com.

For 86 years, the Craftsman brand has developed innovative tools and products,
earning a reputation for unsurpassed quality and durability, trusted for
generations. The Craftsman brand offers a full range of hand and power tools
that meet the needs of the DIY user to the demanding professional. The brand
also offers a selection of durable and trusted tool storage as well as lawn
and garden products.

For more information on Craftsman products or the Craftsman and
Harley-Davidson garage storage, please visit Craftsman.com.

About Craftsman
The Craftsman brand is America's most trusted tool brand. For more than 86
years, the Craftsman brand has developed innovative tools and products,
earning a reputation for unsurpassed quality and durability, trusted for
generations. The Craftsman brand offers a full range of hand and power tools
that meet the needs of the DIY user to the demanding professional. In
addition, The Craftsman brand also offers lawn and garden products and tool
storage.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer
with more than 2,500 full-line and specialty retail stores in the United
States and Canada and the home of SHOP YOUR WAY, a social shopping experience
where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats throughShopYourWay.com. Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 14 million service and installation
calls made annually, and have a long-established commitment to those who serve
in the military through initiatives like theHeroes at Homeprogram. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY
STAR® " Partner of the Year - Sustained Excellence Award" for Product
Retailing and Energy Management and one of the Top 20 Best Places to Work for
Recent Grads. Sears Holdings Corporation operates through its subsidiaries,
includingSears, Roebuck and Co. andKmartCorporation. For more information,
visit Sears Holdings' website atwww.searsholdings.com.
Twitter:@searsholdings|| Facebook:http://www.facebook.com/SHCCareers

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at www.harley-davidson.com.

About the Harley-Davidson 110^th Anniversary Celebration
The Harley-Davidson 110^th Anniversary is a year-long, global celebration
connecting millions of Harley-Davidson fans united by a common bond and shared
passion for freedom, self-expression and epic adventure.Included in the
official 110^th Anniversary calendar are 12 different 110^th Anniversary
experiences that Harley-Davidson will bring to existing motorcycle events in
global markets through September 2013.The events span 11 countries on six
continents and are capped by two main celebration events in Rome, Italy, in
June 2013 and Milwaukee during Labor Day weekend.

Harley-Davidson fans are invited to learn more about the 110^th Anniversary
and join the celebration online where they can share videos, images and
experiences on Facebook, Twitter with the hashtag #HD110, and at
www.h-d.com/110.

MEDIA CONTACTS:
Larry Costello             Liz Risoldi               Mike Morgan
Sears Holdings/Craftsman   Zeno Group for Craftsman  Harley-Davidson
(847) 346-4514             (312) 396-9730            (414) 343-7123
larry.costello@searshc.com liz.risoldi@zenogroup.com mike.morgan@harley-davidson.com

SOURCE Craftsman

Website: http://www.searsholdings.com