Pilot Pen Hits the Catwalk with NBC's Fashion Star for The Ultimate Fashion Sweepstakes

 Pilot Pen Hits the Catwalk with NBC's Fashion Star for The Ultimate Fashion
                                 Sweepstakes

PR Newswire

JACKSONVILLE, Fla., April 24, 2013

JACKSONVILLE, Fla., April 24, 2013 /PRNewswire/ -- Pilot Corporation of
America (Pilot Pen) and the NBC hit show Fashion Star have joined forces to
celebrate the launch of Pilot's new Acroball PureWhite® pen, on sale now at
Target and Walmart stores, as well as on Amazon.com. Acroball PureWhite is the
perfect combination of style and substance, featuring Spring 2013 Pantone
color grip accents and vibrant hybrid ink. Fashion lovers across the country
are invited to join in this celebration of personal style by taking the
"What's Your Style" quiz on NBC.com/Fashion-Star and visiting
PowertothePen.com to enter for a chance to win the ultimate New York City
fashion experience – a trip to New York Fashion Week Spring/Summer 2013 and a
shopping spree.

"Fashion is about self-expression, and accessories are incredibly important,"
said Ariann Langsam, Director of Consumer Marketing and Market Research, Pilot
Pen. "The new Acroball PureWhite features an impeccable design and unmatched
performance, allowing consumers to treat their pens as a functional accessory.
We're delighted to support its launch with this exciting offer to win an
incredible trip to New York Fashion Week."

The prizes for the Acroball Launch Sweepstakes include:

  o1 Grand Prize Winner: All-expense paid trip for two to New York Fashion
    Week Spring/Summer 2013, including tickets to a fashion show and a $2,500
    shopping spree.
  o5 First Place Winners: A one-year supply of Pilot pens.
  o10 Second Place Winners: 3 month Birchbox subscription and a $100 shopping
    spree

Acroball PureWhite offers striking good looks and an elegant expressive
writing experience. Its hybrid ink delivers the ability to write effortlessly
by combining the smooth, vibrant writing experience of gel ink with the quick
drying, water-resistance of ball point ink.

Inspired by the 2013 Spring Pantone palette, Acroball PureWhite's grip colors
include dusk blue, lime, turquoise, cabaret, African violet and nectarine,
with matching ink colors or black ink. For a classic look delivering on the
current metallic trend, a silver grip with black ink is also available.
Express your words and personal style effortlessly with Acroball PureWhite.
Get all the gorgeous grip colors and make Acroball your newest pen accessory.

Enter to win the Acroball Sweepstakes online at PowertothePen.com/sweepstakes
and take the "What's Your Style" quiz at
NBC.com/fashion-star/games/whats-your-style/.

Follow @PilotPenUSA and use #FashionStar on Twitter for weekly live-tweeting
sessions during Fashion Star episodes, Fridays 8-9 p.m. ET, for a chance to
win even more great prizes.

About Pilot Corporation of America

Pilot Pen offers superlative writing instruments renowned for quality,
performance, cutting-edge technology and consumer satisfaction. Widely
acknowledged as innovators, Pilot was first to introduce Americans to
fine-point writing and currently maintains the top share position in the gel
and rolling ball pen categories. Pilot's product offering also includes the
acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort
grip that reduces writing fatigue; the G2, America's No.1-selling gel ink pen,
proven to last 2X longer than other brands; as well as the notable Precise
V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art
305,000 square foot facility in Jacksonville, FL. Its parent company is the
oldest and largest manufacturer of writing instruments in Japan. For more
visit www.pilotpen.us.

About Fashion Star
NBC's reality competition series "Fashion Star" launched its second season
this spring featuring celebrity mentors Jessica Simpson, Nicole Richie and
John Varvatos, and television presenter and Glamour Magazine's fashion
editor-at-large Louise Roe as host. Macy's and Saks Fifth Avenue return to the
show, with specialty fashion retailer Express joining as the third buyer this
season. "Fashion Star" will give 12 eager young designers the chance to win a
multi-million dollar prize of launching their original collections in three of
the nation's largest fashion retailers.

SOURCE Pilot Corporation of America

Website: http://www.pilotpen.us
Contact: Sarah Porter/Ivette Faulkner, Bright Red, 850.668.6624,
sporter@brightredtbwa.com, Ifaulkner@brightredtbwa.com
 
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