NCM Media Networks and Monster Media Bring Interactive Monster Wall Displays to Select Movie Theaters Nationwide

  NCM Media Networks and Monster Media Bring Interactive Monster Wall Displays
  to Select Movie Theaters Nationwide

Business Wire

CENTENNIAL, Colo. & ORLANDO, Fla. -- April 24, 2013

Moviegoers in the top 10 markets will soon be able to interact with
cutting-edge Monster Wall video displays in select theater lobbies, thanks to
a new deal between NCM Media Networks and Monster Media.

NCM Media Networks, a leading integrated media company reaching U.S. consumers
in movie theaters, online and through mobile technology, and Monster Media, an
interactive technology pioneer and producer of award-winning digital
out-of-home (DOOH) advertising solutions, have signed a multi-year exclusive
agreement to bring interactive Monster Wall video displays to the lobbies of
select movie theaters nationwide. The new Monster Walls will launch in 10
movie theaters in the top 10 markets.

These fully integrated, free-standing interactive video units enhance the
movie-going experience and bring the excitement of cinema to life in a whole
new way. Made up of a 10’ x 8’ display unit of nine 46” LCD screens, the movie
theater Monster Walls are equipped with advanced DOOH interactive technologies
that allow multi-touch, motion activated, kinect-style interaction, photo
capturing functionality and augmented reality. In addition, the units are
enabled with NFC that allows the gathering of analytics to deliver a tangible
ROI. With all of these capabilities, the Monster Walls will offer limitless
opportunities for advertisers to run truly outstanding on-site cinema

NCM Media Networks is the top national cinema network reaching over 700
million moviegoers a year on-screen, on-site, online and on the go. In an
increasingly fragmented media environment, the Monster Walls are just one more
part of NCM’s integrated marketing tool belt for brands.

“We like to think big at NCM, and Monster Walls are a perfect way to add huge
impact to an integrated cinema program,” said Cliff Marks, president of sales
and marketing with NCM Media Networks. “Our research has shown that NCM
moviegoers spend at least 10 minutes in our theater lobbies, so when our
audiences see a brand on the big screen and can also interact with that brand
in the lobby environment, it creates a unique level of engagement throughout
their movie-going experience that can’t be found in any other video marketing

“This interactive DOOH network will break the mold of traditional in-theater
advertising,” said Chris Beauchamp, CEO of Monster Media. “Advertisers are
looking for a new way to set themselves apart, and this network represents a
new and compelling way of reaching their audiences.”

About Monster Media

Monster Media remains the innovator and leader in the out-of-home space,
creating engaging campaigns that can be executed anywhere, at anytime. Their
ability to deliver quality activations and customer service has allowed them
to expand their presence across the globe with network opportunities
including: storefront dominations, airports, shopping malls, cinemas, sport
and entertainment venues and bespoke events.

Since its inception in 2004, Monster Media has executed thousands of
interactive ads globally and is currently working with clients such as: Kraft,
Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé
Lauder to bring their messages to life. For more information on Monster Media,
please go to:

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes over 19,300 screens
(approximately 18,500 digital). During 2012, approximately 710 million patrons
attended movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.7% interest in
and is the managing member of National CineMedia LLC. For more information,
visit (NCMI-A)


NCM Media Networks
Amy Jae Finnerty, 212-931-8117
Monster Media
Bill Yackey, 502-609-7133
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