NCM Media Networks and Monster Media Bring Interactive Monster Wall Displays to Select Movie Theaters Nationwide Business Wire CENTENNIAL, Colo. & ORLANDO, Fla. -- April 24, 2013 Moviegoers in the top 10 markets will soon be able to interact with cutting-edge Monster Wall video displays in select theater lobbies, thanks to a new deal between NCM Media Networks and Monster Media. NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and Monster Media, an interactive technology pioneer and producer of award-winning digital out-of-home (DOOH) advertising solutions, have signed a multi-year exclusive agreement to bring interactive Monster Wall video displays to the lobbies of select movie theaters nationwide. The new Monster Walls will launch in 10 movie theaters in the top 10 markets. These fully integrated, free-standing interactive video units enhance the movie-going experience and bring the excitement of cinema to life in a whole new way. Made up of a 10’ x 8’ display unit of nine 46” LCD screens, the movie theater Monster Walls are equipped with advanced DOOH interactive technologies that allow multi-touch, motion activated, kinect-style interaction, photo capturing functionality and augmented reality. In addition, the units are enabled with NFC that allows the gathering of analytics to deliver a tangible ROI. With all of these capabilities, the Monster Walls will offer limitless opportunities for advertisers to run truly outstanding on-site cinema campaigns. NCM Media Networks is the top national cinema network reaching over 700 million moviegoers a year on-screen, on-site, online and on the go. In an increasingly fragmented media environment, the Monster Walls are just one more part of NCM’s integrated marketing tool belt for brands. “We like to think big at NCM, and Monster Walls are a perfect way to add huge impact to an integrated cinema program,” said Cliff Marks, president of sales and marketing with NCM Media Networks. “Our research has shown that NCM moviegoers spend at least 10 minutes in our theater lobbies, so when our audiences see a brand on the big screen and can also interact with that brand in the lobby environment, it creates a unique level of engagement throughout their movie-going experience that can’t be found in any other video marketing platform.” “This interactive DOOH network will break the mold of traditional in-theater advertising,” said Chris Beauchamp, CEO of Monster Media. “Advertisers are looking for a new way to set themselves apart, and this network represents a new and compelling way of reaching their audiences.” About Monster Media Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality activations and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, shopping malls, cinemas, sport and entertainment venues and bespoke events. Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé Lauder to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net. About National CineMedia (NCM) National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (approximately 18,500 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A) Contact: NCM Media Networks Amy Jae Finnerty, 212-931-8117 firstname.lastname@example.org or Monster Media Bill Yackey, 502-609-7133 email@example.com
NCM Media Networks and Monster Media Bring Interactive Monster Wall Displays to Select Movie Theaters Nationwide
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