David Plumer Joins Altierre as V.P. of Global Sales

  David Plumer Joins Altierre as V.P. of Global Sales

         IBM Veteran Brings Experience in Large Enterprise Solutions

Business Wire

SAN JOSE, Calif. -- April 23, 2013

Altierre Corp., a provider of ultra low power wireless technology that enables
a host of applications including e-signage and dynamic pricing solutions for
retailers today announced that David Plumer has joined the company as Vice
President of Global Sales.

David Plumer joins Altierre as VP, Global Sales (Photo: Business Wire)

David Plumer joins Altierre as VP, Global Sales (Photo: Business Wire)

Plumer brings more than 30 years experience in senior management, executive
leadership and sales with global technology brands including IBM, where he led
worldwide sales for the $1 billion monitor and display business unit. He also
held senior positions at American Power Conversion (APC) and was President of
APC Asia Pacific region as well as Sr. V.P. of the global IT Business Unit. He
was a member of the APC Executive team whose success resulted in the company’s
$6B cash acquisition by Schneider Electric. He was most recently Worldwide
V.P. of Sales and Marketing for Sensys Networks. Plumer holds a B.A. degree in
Economics from Union College and holds his M.B.A. from the Amos Tuck School of
Business at Dartmouth College.

“David’s depth of experience in bringing solutions to large enterprises and
his extensive knowledge of marketing valuable large enterprise display, sensor
and energy solutions make him an ideal addition to our team,” said Altierre
Chairman and CEO Sunit Saxena. “Now that we have proven solutions across
multiple retail environments, from eSigns in hundreds of stores in our
chain-wide deployment with Kohl’s to several large E.Leclerc hypermarkets in
France with 40,000 to 50,000 tags per store, we are perfectly positioned to
broaden our customer base and very fortunate to add a high caliber executive
like David to bring focus to our sales effort.”

“I have had my eye out for the next home run in technology and am convinced
that this is it,” said Plumer. “Altierre has created a complete customer
solution in the $12 trillion global retail industry that hasn’t existed
before. With a very thin infrastructure, this technology allows retailers to
make use of big data at HQ, and take actionable decisions right to the shelf
level. Based on this, we can help them quickly improve their stores’
operations and deliver better service levels for their customers. In addition,
since shoppers are now accustomed to relying on digital screens for
information, this perfectly meshes with their increasing use of smart phones,
web based information and desire for NFC (Near Field Communication)
interaction, which enables shoppers to respond immediately to in-store
promotions and personalized shopping offers, all while enjoying the
convenience and security of a fast, accurate checkout experience, including
the option of digital wallet payments. I am very excited by the tremendous
growth opportunity that I foresee.”

Altierre’s proprietary thin infrastructure, bi-directional ultra-low power
wireless technology delivers cost savings, additional revenue opportunities
and other important benefits for several of the largest U.S. retail chains
representing department stores, grocery, drug and convenience stores.
Altierre’s digital signs are currently installed and operating throughout
Kohl’s entire chain of 1,100 stores – the first chain-wide deployment of
digital price tags in the U.S. In addition, Altierre expanded its footprint to
Europe in 2012 with hypermarket chain E.Leclerc, one of Europe’s leading
retail chains.

About Altierre Corp.

Altierre Corp. is a leading provider of thin infrastructure, bi-directional,
ultra-low power wireless solutions for retailers. Altierre’s unique wireless
technology is a turnkey platform that allows for hundreds of thousands of
multi-year battery life wireless devices to communicate in large retail
stores, creating numerous touch points with consumers, products and store
associates, thus enabling an array of innovative applications.  The new era of
RF-based applications developed by Altierre offers retail chains unparalleled
benefits, from realizing billions of dollars in cost savings and revenue
opportunities to enhancing productivity, merchandising and the consumer
shopping experience. Incorporated in 2003, Altierre is headquartered in San
Jose, Calif. For more information, please visit www.altierre.com.

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The Blueshirt Group (for Altierre)
Jeff Fox, 415-828-8298
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