Athleta Esprit de She Celebrates the Art of Fitness at Nationally Renowned
Cherry Creek Arts Festival July 6
CHANHASSEN, Minn. -- April 23, 2013
Life Time – The Healthy Way of Life Company(NYSE:LTM) announced today that
its premiere athletic event series designed exclusively for women, Athleta
Esprit de She – The Spirit of Her Race Series, will be featured as part of the
world-class and award-winning Cherry Creek Arts Festival on July 6. The
Athleta Esprit de She Run will feature 5K and 10K runs and a post-race event,
including live music, artist booths, demonstrations, fine cuisine, boutique
shops, bars and restaurants in Cherry Creek North.
The Cherry Creek Arts Festival is an award-winning celebration of the visual,
culinary and performing arts, and attracts an annual attendance of 350,000
visitors. Participants in the Athleta Esprit de She Run will receive a "Friend
of the Festival" Level Cherry Arts 365 membership featuring a buy-one-get-one
drink coupon at the festival, a discount on festival merchandise, member tent
and luxury bathroom access, local merchant discounts and more.
“The addition of Athleta Esprit de She to the Cherry Creek Arts Festival is a
truly special opportunity – one we know our patrons will enjoy,” said Terry
Adams, Executive Director of the Cherry Creek Arts Festival. “Life Time shares
our mission and believes in taking care of the whole self through
opportunities such as Athleta Esprit de She. The event embraces Colorado’s
commitment to health and fitness, and we could not be more excited for its
Designed exclusively for women, the Athleta Esprit de She Race Series features
18 fitness-inspired “happy hour” 5K and 10K runs, cycle tours, duathlons and
triathlons for every pace and passion. The series kicks off on May 5 in Tempe,
Ariz., with a triathlon and duathlon, followed by events in Houston,
Naperville, Cary, Chicago, Edina, San Francisco, Maple Grove, Dallas,
Scottsdale, San Diego and Atlanta. Esprit de She will host the first Colorado
event on June 6, in Westminster.
“Just as we see the visual, culinary and performing arts as core to the fabric
of the community, the art of fitness has become much the same,” said Athleta
Esprit de She Brand Director, Lindsey Kurhajetz. “That’s why we are so honored
to be part of the rich tradition of the Cherry Creek Arts Festival and to
present women with an opportunity to participate in the Athleta Esprit de She
5K and 10K events. Equally exciting is the post-race celebration on Fillmore
Plaza, which will bring an added element of inspiration and motivation,
celebrating participants’ successes in the heart of a unique cultural
To RSVP for an Athleta Esprit de She event, visitwww.espritdeshe.com, the
official website of The Spirit of Her Race Series. Athleta Esprit de She also
can be found on Twitter by following@EspritdeSheand by liking theEsprit de
She Facebook page.
About the Cherry Creek Arts Festival
The Cherry Creek Arts Festival is a three-day, world-class and award-winning
celebration of the visual, culinary and performing arts and enjoys an annual
attendance of 350,000 visitors. Special exhibits, art and culinary
demonstrations, and interactive family activities on “Artivity Avenue”
complement the Festival experience. The 2013 event will take place July 5-7.
Along with the annual civic event, the Cherry Creek Arts Festival's 501(c)(3)
non-profit mission provides art education and outreach programs in local area
schools. For more information, visit www.CherryArts.org; or follow us on
Facebook or Twitter by following @CherryArts.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of April 23, 2013, the Company operated 106 centers under the
LIFE TIME FITNESS^® and LIFE TIME ATHLETIC^SM brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at lifetimefitness.com.
Founded in 1998, Athleta is a premium fitness and lifestyle apparel brand for
women, outfitting female athletes in the ultimate performance apparel for
every athletic pursuit, from running to swimming to skiing to biking and
everything in between. Designed by female athletes for female athletes,
Athleta’s products blend high performance with feminine style. Athleta sells
its apparel, along with footwear and accessories, through retail locations
across the country, catalogs and its website, www.athleta.com. Headquartered
in Petaluma, CA, Athleta was acquired by Gap Inc. (NYSE: GPS) in September
2008 and is part of the Growth, Innovation & Digital division.
Photos/Multimedia Gallery Available:
Life Time Fitness
Lauren Flinn, 952-229-7776
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