Amplifi Commerce Launches charming charlie on Latest Magento Enterprise Commerce

  Amplifi Commerce Launches charming charlie on Latest Magento Enterprise

Business Wire

DALLAS -- April 23, 2013

Amplifi Commerce, a leading independent eCommerce & ebusiness consultancy and
provider of multi-channel commerce and interactive marketing services,
announces its recent success in launching a new charming charlie Commerce
enabled site built upon on the latest Magento Enterprise Commerce platform,
marking a milestone in the ongoing efforts to help charming charlie extend its
award winning in-store experience as the darling of shopping malls, to online

“Amplifi Commerce has impressed us with their expert knowledge of the Magento
platform and their ability to rapidly deploy the technology to our complete
satisfaction. The phased approach enables us to begin leveraging the Magento
platform today, while enabling us to evolve our online offering over time, on
our schedule. Amplifi Commerce was absolutely the right choice in a partner to
help us move our online business forward,” said John Hnanicek, CIO of
Houston-based charming charlie.

The new site complements the in-store branding of charming charlie, providing
the right platform for both immediate and future expansion, while allowing
customers to engage with charming charlie today through a local optimized
store locator, informative updates on trends and promotions, the ability to
subscribe to email newsletters as well as Charm Club (charming charlie’s
exciting loyalty program). The new site will serve as the foundation for
additional eCommerce expansion at charming charlie, with plans already
underway to help online customers “find their fabulous” while interacting with
the full fashion accessory line. Amplifi Commerce will continue to enhance the
new site, enabling eCommerce and customer experience through integrated
campaign management, online merchandising, order & warehouse management and

“Amplifi Commerce is very excited to help charming charlie embrace its new
online commerce presence, while continuing to serve as its eCommerce
consultancy of choice,” says Corey Mellick, President and CEO, Amplifi
Commerce. “We have and continue to AMPLIFY the charming charlie brand online,
helping convey an online customer experience fully aligned with the fun and
accessible brand experience that is the hallmark of every charming charlie
store nationwide.”

About charming charlie

charming charlie, the award-winning fashion accessories retailer, is the
one-of-a-kind source of style that's been helping women find their fabulous
since 2004. Winner of several awards over the past few years, charming charlie
has been recognized for leading a retail revolution. Its uniquely designed
in-store experience features an unparalleled variety and volume of
accessories, ingeniously arranged by color, making that perfect accent fun and
easy to find. With more than 240 stores inthe United States stocked full of
all the latest trends, charming charlie is spreading style from coast to coast
with fabulous, affordable fashions and insider style advice that has women
coming back again and again.

Come find your fabulous. Visitwww.charmingcharlie.comor

About Amplifi Commerce

Amplifi Commerce is the leading provider of multi-channel commerce and
interactive marketing services enabling clients to navigate and thrive in
today’s digital economy. The company’s eCommerce consultancy provides business
strategy, digital marketing, technology implementations and operational
management solutions that make a measurable difference to retail brands across
the globe including charming charlie, Claire’s stores, Fox Head Racing,
lululemon athletica, Laura Mercier, and Sur la Table. Amplifi Commerce is
headquartered in Dallas, with client offices in New York, Chicago and Los
Angeles. For more information, please visit

About Magento

The Magento eCommerce platform serves more than 150,000 merchants worldwide
and is supported by a global ecosystem of solution partners and third-party
developers. Magento is a feature-rich, open-source, enterprise-class platform
that offers merchants a high degree of flexibility and control over the user
experience, catalog, content and functionality of their online store. In
August 2011, Magento was acquired by eBay Inc., and is now a division of
X.commerce, Inc. (NASDAQ: EBAY).

If you would like more information about this topic, please contact Travis
Hess at 972-861-5445 or email at


Amplifi Commerce
Travis Hess, 972-861-5445
Cell: 773-732-6063
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