Revolutionary Eastman Cyphrex™ Microfibers Unlock Unlimited Possibilities for Product Performance, Quality and Value for

  Revolutionary Eastman Cyphrex™ Microfibers Unlock Unlimited Possibilities
  for Product Performance, Quality and Value for Specialty Nonwovens

            Eastman launching microfibers platform today at IDEA13

Business Wire

KINGSPORT, Tenn. -- April 23, 2013

The new and highly innovative Eastman Cyphrex^™ microfibers are launching
today at IDEA13, the International Engineered Fabrics Conference & Expo, which
runs April 23 to 25 in Miami Beach, Fla. The microfibers platform from Eastman
Chemical Company enables nonwovens solutions unlike anything the market has
ever seen, becoming an innovation resource for media and component
manufacturers and OEMs.

Eastman Cyphrex(TM) microfiber synthetic pulp unlocks new opportunities for
high-performance, high-v ...

Eastman Cyphrex(TM) microfiber synthetic pulp unlocks new opportunities for
high-performance, high-value solutions in nonwovens markets such as air, water
or fuel filtration; specialty papers; and battery separators. (Photo: Business
Wire)

Revolutionary new offering

Eastman Cyphrex^™ microfibers provide the potential for a unique,
game-changing fibers tool kit. These microfibers offer tunable fiber
properties of size, shape and material that provide the wet-laid nonwoven
producers with competitive advantages that aren’t currently available. The
microfibers have demonstrated nearly drop-in compatibility with existing
wet-laid nonwoven processes. Customers have the potential to use Cyphrex
microfibers in such markets as air, water or fuel filtration; specialty
papers; and battery separators.

“The technology behind Eastman Cyphrex^™ microfibers and the functionality it
enables is unique and revolutionary, unlike anything else on the market,” said
Mark J. Costa, executive vice president, Eastman Chemical Company. “These
microfibers unlock possibilities that provide innovation in the nonwovens
marketplace by allowing cost-effective access to a previously unavailable size
range of highly uniform synthetic fibers. Consequently, we believe these new
possibilities will result in breakthrough product performance, quality and
value for specialty nonwovens.”

Unmatched capabilities

Eastman has invested in growing its application development expertise to help
address specific customer and market needs. This experience, combined with the
capability to manipulate the size, shape and material of Eastman Cyphrex^™
microfibers, enables market-changing solutions for an entirely new level of
performance.

Eastman Cyphrex^™ microfibers, which are less than 5 microns in diameter,
deliver a high surface-to-mass ratio and offer a narrow diameter distribution.
They provide optionality of fiber cross-sections in shapes such as round, flat
and wedge. The fiber material can consist of different polymer types, such as
PET, PP and nylon, and has consistent properties that enable unprecedented
formulations and design flexibility.

The ability to customize size, shape and material offers functional and
competitive advantages for nonwovens media in areas such as strength,
uniformity and targeted permeability.

“To satisfy challenging industry needs, the technology behind Eastman
Cyphrex^™ provides a revolution in microfibers,” said Fred Dulin, director,
microfibers platform, Eastman Chemical Company. “Our innovation allows
precise, consistent and unique fiber designs that are thoughtfully and
purposefully created for varied applications across numerous markets.”

Working together

With an extensive history of working closely and collaboratively with its
customers at all stages of product development, Eastman is applying its
enhanced capabilities in fibers and polymer solutions to help customers unlock
possibilities in microfibers and shorten the innovation cycle in media and
rolled goods.

Eastman — a leading global specialty chemical company — has long had an
investment in research and development and manufacturing for many successful
products. To support the Eastman Cyphrex^™ microfibers, at its Kingsport,
Tenn., headquarters, Eastman has a world-class synthetic fibers developmental
spinning line as well as a nonwoven and specialty paper research lab.

To learn more about Eastman Cyphrex^™ microfibers and speak to the experts who
helped develop this new and innovative offering, visit Booth 1469 at the
IDEA13 show.

For more information about Eastman Cyphrex^™ microfibers, visit
www.EastmanCyphrex.com.

About Eastman Chemical Company

Eastman is a global specialty chemical company that produces a broad range of
products found in items people use every day. With a portfolio of specialty
businesses, Eastman works with customers to deliver innovative products and
solutions while maintaining a commitment to safety and sustainability. Its
market-driven approaches take advantage of world-class technology platforms
and leading positions in attractive end-markets such as transportation,
building and construction, and consumables. Eastman focuses on creating
consistent, superior value for all stakeholders. As a globally diverse
company, Eastman serves customers in approximately 100 countries and had 2012
pro forma combined revenues, giving effect to the Solutia acquisition, of
approximately $9.1 billion. The company is headquartered in Kingsport, Tenn.,
and employs approximately 13,500 people around the world. For more information
about Eastman, visit www.eastman.com.

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Contact:

Bader Rutter & Associates
Nicole Adrian, +1 (262) 938-5556
nadrian@bader-rutter.com
 
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