McDonald's(R) Adds New Egg White Delight McMuffin(R), Expanding Wholesome Breakfast Choices

McDonald's(R) Adds New Egg White Delight McMuffin(R), Expanding Wholesome 
Breakfast Choices 
McDonald's Teams Up With Olympic Gold Medalist Gabby Douglas to Flip
Breakfast Favorites With Freshly Grilled 100% Egg Whites on Any Egg
and Cheese Breakfast Sandwich 
OAK BROOK, IL -- (Marketwired) -- 04/23/13 --  McDonald's is
introducing the new Egg White Delight McMuffin, and the option of
freshly grilled egg whites with white cheddar on any egg and cheese
breakfast sandwich, in restaurants nationwide this week. At 250
calories, the new breakfast sandwich is prepared fresh on the grill
with 100% egg whites, extra lean Canadian bacon and white cheddar*
served on a new muffin made with eight grams of whole grain. The new
Egg White Delight McMuffin follows the March launch of the Premium
McWrap -- both menu introductions are part of McDonald's ongoing
efforts to evolve its menu with more great-tasting, relevant food
choices.  
To celebrate how McDonald's is flipping customers' breakfast
favorites with freshly grilled egg whites, the company is teaming up
with flipping expert and U.S. Olympic Gold Medalist, Gabby Douglas.  
"As an athlete, it's important that I start my day off right with a
wholesome breakfast," said Douglas. "I'm a big fan of the Egg
McMuffin, so I'm excited that I can now order my favorite McDonald's
breakfast sandwich with egg whites."  
Douglas went undercover to literally flip the morning of unassuming
New Yorkers. Visit http://mcd.to/ZGbs4b to view the video of her
flipping over her Egg White Delight McMuffin.  
The introduction of Egg White Delight McMuffin supports McDonald's
"Commitments to Offer Improved Nutrition Choices," announced in 2011.
The new muffin delivers eight grams of whole grain and the extra lean
Canadian bacon provides protein, helping customers incorporate foods
from the United States Department of Agriculture's MyPlate
recommended food groups. McDonald's offers many wholesome breakfast
choices that are 300 calories or less, including the classic Egg
McMuffin, Fruit & Maple Oatmeal, Fruit N' Yogurt Parfait, and now the
new Egg White Delight McMuffin. 
"Since introducing the Egg McMuffin more than 40 years ago, we have
continuously strived to deliver our guests great-tasting breakfast
sandwiches," said McDonald's USA Executive Chef and Senior Director
of Culinary Innovation Dan Coudreaut. "It is important to us to
provide our guests that expected great taste with the new Egg White
Delight McMuffin and egg white breakfast sandwiches. Our egg whites
are freshly grilled in our restaurants and paired with white cheddar
for the perfect flavor combination." 
To give customers even more reason to try the new breakfast choice,
McDonald's is offering a coupon for $1.00 Egg White Delight McMuffin
through digital ads and on certain to-go bags in restaurants for a
limited time. There will also be a print ad with two coupons for a
free Egg White Delight McMuffin with any purchase. The suggested
retail price is $2.69. 
All breakfast sandwiches are now available with egg whites and white
cheddar, including: Egg McMuffin; Sausage McMuffin with Egg; Bacon,
Egg & Cheese Biscuit; Sausage Biscuit with Egg; Bacon, Egg & Cheese
McGriddles; Sausage, Egg & Cheese McGriddles and Bacon; Egg & Cheese
Bagel. Freshly grilled egg whites are also available for substitution
on McDonald's breakfast platters. 
For more information about McDonald's new offerings, visit
www.McDonalds.com.
 *pasteurized process 
About McDonald's
 McDonald's USA, LLC, serves a variety of menu
options made with quality ingredients to more than 26 million
customers every day. Nearly 89 percent of McDonald's 14,000 U.S.
restaurants are independently owned and operated by businessmen and
women. Customers can now log online for free at approximately 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more
information, visit www.mcdonalds.com, or follow us on Twitter and
Facebook for updates on our business, promotions and products. 
Copyright 2013 McDonald's 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2290850 
FOR MORE INFORMATION: 
Ofelia Casillas
ofelia.casillas@us.mcd.com 
630-623-4797 
Kim Murphy
kmurphy@golinharris.com 
312-729-4069 
Online Newsroom: 
http://news.mcdonalds.com/US 
 
 
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