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Esurance to Give Away 30,000 Movie Tickets to Star Trek Into Darkness



    Esurance to Give Away 30,000 Movie Tickets to Star Trek Into Darkness

New National Ad Campaign Features Original Trek-themed TV Commercial

PR Newswire

SAN FRANCISCO, April 23, 2013

SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Esurance, the direct-to-consumer
personal car insurance company, is continuing its promotional collaboration
with Paramount Pictures by giving away 30,000 tickets to see Star Trek Into
Darkness, the highly anticipated sequel to J.J. Abrams' 2009 hit film, in
theatres May 17. 

To view the multimedia assets associated with this release, please click
http://www.prnewswire.com/news-releases/esurance-to-give-away-30000-movie-tickets-to-star-trek-into-darkness-204201891.html

Starting today, Esurance will give away 500 pairs of tickets every day through
May 19. Star Trek fans can go to the Esurance Facebook page, "Like" Esurance,
and then simply enter their name, email address, and ZIP Code for a chance to
win two tickets to see Star Trek Into Darkness.

Winners of the movie tickets will receive instant notification with a special
code to redeem their tickets, which are good for one regular or 3-D viewing of
Star Trek Into Darkness. Those who don't instantly win are encouraged to enter
every day for their chance at two tickets.

"We are thrilled to offer movie fans a chance to see Star Trek Into Darkness
with this massive free ticket program, and the unique, behind-the-scenes Star
Trek content we have on our Facebook page is something that those fans will
really enjoy," said Esurance Vice President of Marketing Darren Howard.

Esurance is supporting the movie ticket giveaway with a national ad campaign
that includes a television spot created by agency Leo-Burnett and produced by
Kelvin Optical, a division of Bad Robot Productions, film director J.J. Abrams
production team. The comedic spot features an original Star Trek alien
character created by the film's design team especially for Esurance. Promoting
the film tie-in and ticket giveaway, the commercial will run prior to the
movie release on national TV, online media, and in movie theatres.

"We developed a close collaboration with Esurance and our filmmaking team on
this marketing program," commented LeeAnne Stables, Executive Vice President
of Worldwide Marketing Partnerships for Paramount. "The creative television
campaign is sure to build even more excitement around the release of Star Trek
Into Darkness."

In addition to the 30-second TV commercial, the campaign includes a special,
long format commercial hosted on the Esurance Facebook page. Other components
include digital out-of-home, print, and streaming radio that will also run
nationally. To view the TV commercial, go to
http://www.youtube.com/watch?v=q5c8qTVq9ZI

Movie fans visiting the Esurance Facebook page can enjoy other special content
including:

  o Outtakes – six unique video snippets that capture humorous, off-the-cuff
    moments during the filming of Esurance's TV commercial
  o Inside Looks – behind-the-scenes looks at the making of the commercial,
    including content featuring the Star Trek alien character and a time-lapse
    sequence of creating the Starfleet "bridge" set
  o "The Vulcanizer" – upload and share photos of themselves magically
    "transformed" into Vulcans
  o Free downloads – download movie-themed wallpaper for screensavers, icons,
    and movie posters, and share with friends

"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon
Lindelof and directed by J.J. Abrams.  Abrams is producing with Bryan Burk
through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. 
Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and
Paul Schwake are the executive producers.

"STAR TREK INTO DARKNESS" opens in theaters everywhere May 17th, 2013.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. Sweepstakes begins 12:00 p.m. PT 4/19/13. Ends 5/19/13.
Open to legal residents of any U.S. state or DC who are at least 18 & age of
majority. Internet access, a Facebook account in good standing, and a "Like"
of Sponsor's page are required. Void where prohibited. SUBJECT TO OFFICIAL
RULES located on the Sweepstakes tab at Facebook.com/Esurance. Odds of winning
depend upon the number of eligible entries received. Sponsor: Esurance
Insurance Services, Inc., 650 Davis St., San Francisco, CA 94111-1922.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the most
powerful brands in filmed entertainment, including Paramount Pictures,
Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone,
and through select agents, including sister company, Answer Financial. With an
easy-to-use mobile app, quick comparison quotes, and online repair monitoring,
Esurance is the smart choice for today's web-savvy consumer. As a member of
the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable
choice for car insurance, offering anytime, anywhere service just a click,
call, or tap away. For more information, visit www.esurance.com or call
1-800-ESURANCE (1-800-378-7262).

Related Link
Esurance Facebook page

SOURCE Esurance

Website: http://www.esurance.com
Contact: Danny Miller, Senior Manager PR and Communications,
dmiller2@esurance.com, 415-875-4579
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