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AMD Targets High-Growth, Embedded Markets With New AMD Embedded G-Series System-on-Chip

AMD Targets High-Growth, Embedded Markets With New AMD Embedded G-Series System-on-Chip 
High Performance, Energy-Efficient Quad-Core x86 Design Fuels
Surround Computing Era 
SAN JOSE, CA -- (Marketwired) -- 04/23/13 --   DESIGN West -- AMD
(NYSE: AMD) today announced the new AMD Embedded G-Series
System-on-Chip (SOC) platform, a single-chip solution based on the
AMD next-generation "Jaguar" CPU architecture and AMD Radeon(TM) 8000
Series graphics. The new AMD Embedded G-Series SOC platform further
signifies a strategic push to focus on high-growth markets outside
the PC industry, with an emphasis on embedded systems. The
announcement was made at this year's DESIGN West expo. 
Embedded systems are increasingly driving intelligence into new areas
of our lives, from smart TVs and set-top boxes to interactive digital
signage and informational kiosks. This supports greater productivity
and connectivity and is expected to be a strong driver for Surround
Computing, an area of substantial growth in the computing industry.
Among the forces that are enabling this next-generation computing era
are single-chip, SOC solutions that offer smaller size, higher
performance and more energy-efficient processors.  
The AMD Embedded G-Series SOC platform sets the new bar for SOC
design, offering up to 113 percent improved CPU performance compared
to the prior generation AMD Embedded G-Series APU, and up to a 125
percent advantage compared to the Intel Atom when running multiple
industry-standard compute intensive benchmarks(1). For embedded
applications, the new platform also includes support for DirectX(R)
11.1, OpenGL 4.2x and OpenCL(TM) 1.2(2) that enables parallel
processing and high-performance graphics processing, yielding up to a
20 percent graphics improvement over the previous AMD Embedded
G-Series APU and greater than 5x advantage over Intel Atom when
running multiple industry-standard graphics-intensive benchmarks.(3)  
"We have built a treasure trove of industry-leading IP in processors,
graphics and multimedia along with the infrastructure to combine
these building blocks into unsurpassed embedded SOC solutions," said
Arun Iyengar, vice president and general manager, AMD Embedded
Solutions. "With a 33 percent smaller footprint
(4), low power
consumption and exceptional performance, the new AMD Embedded
G-Series SOC sets the bar for content-rich multimedia and traditional
workload processing that is ideal for a broad variety of embedded
applications."  
The new processor family offers superior performance per watt in the
low-power x86-compatible product category with 9W - 25W options(5).
It includes: 


 
--  enterprise-class Error-Correction Code (ECC) memory support;
--  industrial temperature range of -40 degrees C to +85 degrees C and
    available with dual or quad-core CPUs;
--  discrete-class AMD Radeon(TM) GPU;
--  I/O controller.

  
The AMD Embedded G-Series SOC combines dedicated resources that enable
exceptional performance with shared resources to help reduce power
consumption and die space, and provides developers the flexibility to
leverage the same board design and software stack for a variety of
applications due to the scalability of the new SOC design. The
discrete-class graphics integrated into the AMD Embedded G-Series SOC
power applications that previously required a separate graphics
processor, while the addition of new CPU architecture for the
Embedded G-Series SOC platform allows deeply embedded or "headless"
systems, which are used in environments without a screen, monitor or
input device and do not require a graphics solution. 
"As the Internet of Things permeates every aspect of our life from
work to home and everything where in between, devices require high
performance, I/O connectivity and energy efficiency in smaller
packages," said Colin Barnden, principal analyst, Semicast Research.
"With this new AMD SOC design, the AMD Embedded G-Series platform
offers the perfect mix of high performance, a small footprint, low
energy use and full I/O integration to enable smaller form-factor
embedded designs, cool and efficient operation, and simplified build
requirements. AMD has leapfrogged the competition by combining the
power of an x86 CPU and the performance of AMD Radeon graphics with
the I/O interconnect all on a single die." 
The AMD Embedded G-Series SOC supports Windows Embedded 8 and Linux,
and is designed for myriad embedded applications including industrial
control and automation, digital signage, electronic gaming systems,
SMB storage, IP-TV, medical and network appliances, set-top boxes and
more. AMD will ship the AMD G-Series SOC platform with general
availability in the second quarter of 2013, followed by a
comprehensive ecosystem of industry-leading embedded solution
providers supporting and/or announcing market-ready products powered
by the AMD Embedded G-Series SOC.  
Developer Support and Product Features
 Developers working with the
AMD Embedded G-Series SOC can implement remote management,
virtualization and security capabilities to help reduce deployment
costs and increase security and reliability of their AMD Embedded
G-Series SOC-based platform through: 


 
--  AMD DAS 1.0 featuring DASH 1.1;
--  AMD Virtualization(TM) technology;
--  Trusted Platform Module (TPM) 1.2 support.

  
Next-generation CPU core 


 
--  Next-generation "Jaguar" core with innovative, new shared L2 Cache
--  Enterprise-class feature of ECC and fast memory support

  
Excellent AMD Radeon graphics performance-per-watt 


 
--  Enhanced Universal Video Decode (UVD) 3 hardware acceleration (H.264,
    VC-1, MPEG2, etc.) and new video encode capability not available in
    previous AMD Embedded G-Series APU
--  Power efficiency enhancement with clock gating to contribute to
    overall lower power consumption

  
Advanced GPU enables parallel processing and high-performance graphics  


 
--  Heterogeneous computing for industrial control and automation,
    communications and other processor heavy applications. OpenCL enables
    CPU and GPU parallel processing, which benefits applications
    development in these areas
--  Graphics (DirectX 11, OpenGL) and dual independent display;
    high-resolution support for a superb visual experience
--  Expanded software development options and extended application
    lifetime with advanced graphics APIs

  
Ideal platform for low-power and high-performance designs 


 
--  For Industrial Control and Automation: low-power and heterogeneous
    computing advantage enabled by the integrated GPU deliver more than
    150 GFLOPS of compute performance over and above the compute
    capability of the x86 CPU cores(6)
--  For Digital Signage: eye-catching, high-definition multimedia content
    delivery connected through a variety of display technologies (DP,
    HDMI(TM), VGA, LVDS)
--  For Electronic Gaming Machines: dedicated hardware acceleration
    engines for video decode (UVD) and encode (VCE) as well as digital
    content management (SAMU)
--  For SMB storage: high-performance SOC in a small form factor with a
    myriad of integrated USB and SATA I/O enables a fanless design,
    reducing system cost

  
Models and pricing  
Models available at launch include:  


 
--  GX-420CA SOC with AMD Radeon(TM) HD 8400E Graphics
    --  Quad-core, 25W TDP, CPU freq. 2.0GHz, GPU freq. 600MHz
--  GX-415GA SOC with AMD Radeon(TM) HD 8330E Graphics
    --  Quad-core, 15W TDP, CPU freq. 1.50GHz, GPU fre
q. 500MHz
--  GX-217GA SOC with AMD Radeon(TM) HD 8280E Graphics
    --  Dual-core, 15W TDP, CPU freq. 1.65GHz, GPU freq. 450MHz
--  GX-210HA SOC with AMD Radeon(TM) HD 8210E Graphics
    --  Dual-core, 9W TDP, CPU freq. 1.0GHz, GPU freq. 300MHz
--  GX-416RA SOC
    --  Quad-Core, 15W, CPU Freq. 1.6GHz, No GPU

  
Pricing ranges from $49 - $72 for the SKUs.  
Supporting Resources 


 
--  Visit the AMD Embedded G-Series SOC platform site
--  Visit the AMD Embedded Solutions blog
--  Watch a summary video about the AMD Embedded G-Series SOC
--  Get technical support at the AMD Embedded Developer Support site
--  For more AMD Embedded products, visit the AMD-Based Embedded Product
    Catalog

  
About AMD  
AMD (NYSE: AMD) is a semiconductor design innovator leading the next
era of vivid digital experiences with its ground-breaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit www.amd.com. 
AMD, the AMD Arrow logo and combinations thereof are trademarks of
Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.  
(1) AMD GX-415GA scored 209, AMD G-T56N scored 98, and Intel Atom
D525 scored 93, based on an average of Sandra Engineering 2011
Dhyrstone, Sandra Engineering 2011 Whetstone and EEMBC CoreMark
Multi-thread benchmark results. AMD G-T56N system configuration used
iBase MI958 motherboard with 4GB DDR3 and integrated graphics. AMD
GX-415GA system configuration used AMD "Larne" Reference Design Board
with 4GB DDR3 and integrated graphics. Intel Atom D525 system
configuration used MSI MS-A923 motherboard with platform integrated
1GB DDR3 and integrated graphics. All systems running Windows(R) 7
Ultimate for Sandra Engineering and Ubuntu version 11.10 for EEMBC
CoreMark. EMB-37
 (2) OpenCL 1.2 currently supported in the following
operating systems: Microsoft Windows Vista; Microsoft Windows 7;
Microsoft Windows Embedded Standard 7; Microsoft Windows 8 classic
mode; Microsoft Windows Embedded Standard 8; Linux(Catalyst drivers).
OpenGL 4.2 currently supported in the following operating systems:
Microsoft Windows Vista; Microsoft Windows 7; Microsoft Windows
Embedded Standard 7; Microsoft Windows 8 classic mode; Microsoft
Windows Embedded Standard 8; Linux(Catalyst drivers). Ongoing support
options TBA.
 (3) AMD GX-415GA scored 864, AMD G-T56N scored 724, and
Intel Atom D525 scored 162, based on an average of 3DMark06 1280x1024
and PassMark Performance Test 7.0 2D Graphics Suite benchmark
results. AMD G-T56N system configuration used iBase MI958 motherboard
with 4GB DDR3 and integrated graphics. AMD GX-415GA system
configuration used AMD "Larne" Reference Design Board with 4GB DDR3
and integrated graphics. Intel Atom D525 system configuration used
MSI MS-A923 motherboard with platform integrated 1GB DDR3 and
integrated graphics. All systems running Windows(R) 7 Ultimate with
DirectX 11.0. EMB-38
 (4) Calculation: AMD G-Series SOC FT3 BGA
package dimension 24.5mm x 24.5mm = 600.25 mm2 SOC; AMD G-Series APU
FT1 and 
Controller Hub two-chip platform: 19mm x 19mm + 23mm x 23mm =
890 mm2; 33% improvement. EMB-40
 (5) The low-power x86
microprocessor class includes: GX-420CA @ 25W TDP (scored 19);
GX415GA @ 15W (25), GX217GA @ 15W (17), GX210HA @ 9W (20), G-T56N @
18W (12), G-T52R @ 18W (7), G-T40N @9W (14), G-T16R @ 4.5W (19),
Intel Atom N270 @ 2.5W (20), Intel Atom D525 @ 13W (9), Intel Atom
D2700 @ 10W (12) & Intel Celeron G440 @ 35W (5). Performance score
based on an average of scores from the following benchmarks: Sandra
Engineering 2011 Dhrystone ALU, Sandra Engineering 2011 Whetstone
iSSE3, 3DMark(R) 06 (1280 x 1024), PassMark Performance Test 7.0 2D
Graphics Mark, and EEMBC CoreMark Multi-thread. All systems running
Windows(R) 7 Ultimate for Sandra Engineering, 3DMark(R) 06 and
Passmark. All systems running Ubuntu version 11.10 for EEMBC
CoreMark. All configurations used DirectX 11.0. AMD G-Series APU
system configurations used iBase MI958 motherboards with 4GB DDR3 and
integrated graphics. All AMD G-Series SOC systems used AMD "Larne"
Reference Design Board with 4GB DDR3 and integrated graphics. Intel
Atom D2700 was tested with Jetway NC9KDL-2700 motherboard, 4GB DDR3
and integrated graphics. Intel Celeron system configuration used MSI
H61M-P23 motherboard with 4GB DDR3 and integrated graphics. Intel
Atom N270 system configuration used MSI MS-9830 motherboard with
maximum supported configuration of 1GB DDR2 (p
er
http://download.intel.com/design/intarch/manuals/320436.pdf,) and
Intel GM945 Intel Atom D525 used MSI MS-A923 motherboard with
platform integrated 1GB DDR3 and integrated graphics. EMB-36
 (6)
Calculation based on performance of GX-420GA GPU running at 600MHz =
0.6 GHz. 0.6 x 256 FLOPs = 153.6 GFLOPS. EMB-43 
This document contains forward-looking statements concerning AMD, the
timing and features of AMD's future products, the ability of AMD to
win in embedded segments with new APU SOC products in 2013, the
benefits from AMD's new technology partnerships and the timing of
future products that incorporate AMD's products, which are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements are
commonly identified by words such as "would," "may," "expects,"
"believes," "plans," "intends," "projects," and other terms with
similar meaning. Investors are cautioned that the forward-looking
statements in this document are based on current beliefs, assumptions
and expectations, speak only as of the date of this document and
involve risks and uncertainties that could cause actual results to
differ materially from current expectations. Risks include the
possibility that Intel Corporation's pricing, marketing and rebating
programs, product bundling, standard setting, new product
introductions or other activities may negatively impact the company's
plans; the company may be unable to develop, launch and ramp new
products and technologies in the volumes that are required by the
market at mature yields on a timely basis; that the company's third
party foundry suppliers will be unable to transition its products to
advanced manufacturing process technologies in a timely and effective
way or to manufacture the company's products on a timely basis in
sufficient quantities and using competitive technologies; the company
will be unable to obtain sufficient manufacturing capacity or
components to meet demand for its products or will not fully utilize
its commitment with respect to GLOBALFOUNDRIES microprocessor
manufacturing facilities; that customers stop buying the company's
products or materially reduce their operations or demand for the
company's products; that the company may be unable to maintain the
level of investment in research and development that is required to
remain competitive; that there may be unexpected variations in the
market growth and demand for its products and technologies in light
of the product mix that the company may have available at any
particular time or a decline in demand; that the company will require
additional funding and may be unable to raise sufficient capital on
favorable terms, or at all; that global business and economic
conditions will not improve or will worsen; that demand for computers
will be lower than currently expected; and the effect of political or
economic instability, domestically or internationally, on the
company's sales or supply chain. Investors are urged to review in
detail the risks and uncertainties in the company's Securities and
Exchange Commission filings, including but not limited to the Annual
Report on Form 10-K for the year ended December 29, 2012.  
Contact:
Travis Williams
AMD Public Relations
(512) 602-4863
Travis.Williams@amd.com  
Gary Grossman
Edelman for AMD 
(503) 471-6868
Gary.Grossman@edelman.com 
 
 
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