Under Armour® Chooses LINE-X Protective Coatings® As Product Partner For New
-- Creative Pairing of Innovative Companies for Debut of New Water Shoe --
HUNTSVILLE, Ala., April 23, 2013
HUNTSVILLE, Ala., April 23, 2013 /PRNewswire/ --LINE-X Protective Coatings,
the nation's leading developer and provider of high performance protective
coatings now celebrating its 20^th anniversary, is a strategic partner in the
launch of a new water shoe from Under Armour. The "Water Spider" is a high
performance water shoe designed for great ventilation and water expulsion
through a tough LINE-X-coated mesh. The LINE-X coating is completely
waterproof, color stable and, like all LINE-X products, extremely durable.
This defining partnership between Under Armour and LINE-X was vital in the
design and creation of this product. LINE-X engineered a special aliphatic
coating exclusively for the Under Armour Water Spider shoe.
"Under Armour is constantly driving innovation.Using LINE-X is a perfect
example of finding a new application for footwear that brings an extreme level
of durability in a way that resonates with the outdoor consumer," said Iiley
Thompson, Senior Director of Outdoor Footwear for Under Armour. "We believed
LINE-X was the only company that could provide the research and development
vision necessary to deliver."
"LINE-X is continually looking for new and innovative ways to use our
protective coatings products and when Under Armour approached us for this
partnership, we knew it would be a good fit," said Kevin Heronimus, CEO of
LINE-X Protective Coatings. "Our research and development team of engineers
and chemists are extremely talented and were able to design a product
specifically for the Under Armour Water Spider."
The Under Armour Water Spider is a high performance water shoe designed for an
active outdoor lifestyle, with quick lock lacing, lightweight cushioning and
support, a full drainage polyurethane footbed and high traction, non-slip
outsoles. Available in a variety of color options, the Water Spider is
currently available in major sports and outdoor retailers across the country.
About Under Armour, Inc.
Under Armour^® is a leading developer, marketer and distributor of branded
performance apparel, footwear and accessories. The Company's products are sold
worldwide and worn by athletes at all levels, from youth to professional,
playing on fields around the globe. The Under Armour global headquarters is in
Baltimore, Md., with European headquarters in Amsterdam's Olympic Stadium, and
additional offices in Denver, Hong Kong, Toronto and Guangzhou, China. For
further information, please visit the company's website at
About LINE-X ^ Protective Coatings
LINE-X Protective Coatings (www.LINE-X.com) is the nation's leading developer
and provider of high performance protective coatings offering scientifically
formulated polymers that permanently bond to a wide range of surfaces for
unmatched durability. LINE-X ^ products are utilized in automotive,
commercial, light industrial, heavy industrial, agricultural, military, marine
and custom applications. Headquartered in Huntsville, Alabama, with more than
500 locations in 48 countries, it is the goal of LINE-X ^ to consistently
produce the highest quality and most reliable materials available. Follow
LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X
Protective Coatings and check out what LINE-X is doing on YouTube at:
LINE-X Protective Coatings
SOURCE LINE-X Protective Coatings
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