Neolane Sponsors the Gartner Customer 360 Summit

  Neolane Sponsors the Gartner Customer 360 Summit

Conversational Marketing Provider to Demonstrate How Marketers Can Coordinate
                   One-to-One Dialogues Across All Channels

Gartner Customer 360 Summit 2013

Business Wire

SAN DIEGO -- April 23, 2013

Conversational marketing technology provider Neolane, Inc. today announced its
participation as a Silver Sponsor at the upcoming Gartner Customer 360 Summit
in San Diego on May 1-3, 2013.

Gartner Customer 360 Summit delivers complete coverage of the new strategies
and technologies that are enabling organizations to better understand and
engage their customers, build loyalty and grow the business. The Gartner
Customer 360 Summit continues to be the must-attend event for CRM
professionals focusing on exceeding their business growth objectives by
implementing the latest social and mobile strategies and technologies, as well
as traditional customer points of interaction. Customer 360 provides the very
latest strategic, as well as tactical, insight into understanding, engaging
and managing customer experiences.

Who:

  *Suresh Vittal, Chief Product Officer, Neolane, Inc.
  *Mathieu Hannouz, Senior Product Marketing Manager, Neolane, Inc.

What:

  *Cross-channel communications involve receiving large amounts of customer
    data that have to be used correctly in order to create personalized
    campaigns. With the theme “Understand. Engage. Deliver: Earning Customers
    for Life,” Neolane will demonstrate how use of its conversational
    marketing platform allows marketers to turn data into actionable insights
    to increase marketing efficiency at this year’s Gartner Customer 360
    Summit.

When:

  *May 1-3, 2013

Where:

  *Gartner Customer 360 Summit will take place at Manchester Grand Hyatt in
    San Diego, CA. Neolane will be at booth #401.

For more event details, please visit: http://events.neolane.com/Gartner360/.
For those interested in tracking the event on Twitter, follow @neolane and use
the event hashtag #Gartner360.

To arrange for a media or analyst briefing, please contact
neolane@pancomm.com.

About Gartner Customer 360 Summit

The Gartner Customer 360 Summit is a comprehensive event offering the latest
customer strategies and technologies, how those technologies affect your
customer relationship initiatives, and what organizational and cultural
changes must occur to meet your company’s goals. Additional information is
available at www.gartner.com/us/crm.

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Conversation.

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.

Contact:

PAN Communications for Neolane
Kyla Ruane, + 1 617-502-4300
neolane@pancomm.com