SDL Appoints Grant Johnson as Chief Marketing Officer

SDL Appoints Grant Johnson as Chief Marketing Officer 
MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 04/23/13 --  
Editors Note: There is a photo associated with this press release. 
SDL (LSE:SDL) has today announced the appointment of Grant Johnson as
Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems
where he served as CMO for 3.5 years. Pegasystems is a $460 million
market leader in Business Process Management (BPM) and a leading
provider of Customer Service and Marketing Automation software. Grant
is a high tech marketing executive with a proven track record
building profitable businesses on a global basis, from early stage
ventures to established billion dollar enterprises. 
Prior to Pegasystems, Grant was Vice President of Marketing and
served as an officer for FileNet. Before that, he was Vice President
of Marketing for FrontBridge, a SaaS-based email management vendor
acquired by Microsoft. He also served as Director of Marketing for
Symantec, with worldwide responsibility for the Norton brand. 
"Delivering relevant customer experiences efficiently is a critical
differentiator for companies competing on a global stage," said Mark
Lancaster, CEO and founder of SDL. "Appointing Grant is an important
step for SDL. We have leading technology in social media management,
marketing analytics, content management, targeting and multimedia
management, but we have historically under-invested in marketing.
Grant has a proven track record and will be an important cornerstone
in the SDL team. He will help us maximize the marketing and sales
investments we have already started to make in 2013 and will help us
improve our execution going forward. He will ensure our customers
receive the information they need to leverage the depth of integrated
technology we have available to them." 
Grant Johnson commented: "We are in the customer-driven era and the
old way of selling and marketing no longer works. The pervasiveness
of social media and the proliferation of content have empowered the
consumer, mandating that successful companies understand customer
intent and sentiment, and analyse this information to optimize every
customer interaction. To do so effectively requires a broad portfolio
of customer experience management technology. Having surveyed the
market, I found that SDL is the only company that offers an
integrated suite of technology to help businesses truly engage with
their customer community in their local language, through the device
of their choice, and in the manner in which they prefer. I am very
excited to join SDL and help drive an increasing leadership position
in Customer Experience Management." 
About SDL 
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and engage with them
across multiple languages, cultures, channels and devices. 
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL. For more information, visit 
About Grant Johnson 
Johnson received his bachelor of arts from the University of
California, Santa Barbara and his master's in business administration
from Pepperdine University. Grant co-authored the book,
PowerBranding(TM), and recently published an eBook on marketing best 
ategies-for-marketing-success_grant-johnson.pdf.Grant's blog is: 
To view the photo associated with this press release, please visit
the following link:
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FTI Consulting
Edward Bridges
+44 (0) 20 7831 3113 
FTI Consulting
Jon Snowball
+44 (0) 20 7831 3113 
FTI Consulting
Emma Appleton
+44 (0) 20 7831 3113 
SDL Corporate Headquarters
Vicky Ryce
+44 (0)7792 662213
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