Ludia Launches The Price Is Right® Bingo on Facebook, a Classic Game with a Whole New Twist

  Ludia Launches The Price Is Right® Bingo on Facebook, a Classic Game with a
  Whole New Twist

Business Wire

MONTREAL -- April 23, 2013

Come on down and experience The Price Is Right® like never before. Ludia today
announced that they are bringing players hours of fun with The Price Is Right
Bingo on Facebook, offering a perfect combination of a classic show with a
classic game and a whole new twist.

"The Price Is Right Bingo uniquely combines bingo elements with features from
the longest-running game show in television history," said Alex Thabet,
President and CEO of Ludia Games. "We’re proud to provide gamers with a
multi-player and fast-action bingo game that exhilarates players in
real-time.”

“The team at Ludia continues their tremendous track record of taking The Price
is Right, one of the most treasured game shows in history, and creating new
and engaging gameplay experiences around it,” added Nicholas Dale, Senior
Manager of Interactive & Mobile for FremantleMedia. “Both bingo and The Price
is Right are inherently social experiences and this combination will
undoubtedly prove a winner with gamers and fans of the show.”

The Price Is Right Bingo dazzles players as they engage in challenging,
competitive and live bingo action combined with iconic The Price Is Right game
elements. Players will compete against their friends, as well as the vast The
Price Is Right Bingo online community.

When immersed in the distinctively The Price Is Right themed bingo rooms, fans
will instantly recognize their favorite pricing games from the hit TV show.
Players will match the randomly drawn numbers with those on their bingo cards
in hopes of calling “bingo” in time to make it to Contestants' Row. The fun
continues as players win bonus Master Keys to unlock mystery prizes and
super-charge their bingo cards with power-ups. Players can even collect and
trade rare memorabiliafrom each pricing game to build and complete their
personal collection. Finally, gamers take their chance at spinning the
legendary Big Wheel to win even more prizes.

The Price is Right is the longest-running game show in television history and
remains the number one show in daytime in the U.S. where it is hosted by Drew
Carey and produced by FremantleMedia North America.

About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with
mass consumer appeal. Located in Montreal and founded by experienced industry
players, Ludia's innovative and high-quality product portfolio consists of
original and branded properties including, Are You Smarter Than A 5th
Grader?®, Family Feud™, Jurassic Park™, Press Your Luck™, The Price Is Right®,
Where's Waldo?™ and Who Wants To Be A Millionaire™. www.ludia.com

About The Price Is Right
The Price Is Right, the longest-running game show in television history, is
hosted by Drew Carey and produced by FremantleMedia North America. The Price
Is Right is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT)
on the CBS Television Network.

About FremantleMedia
FremantleMedia is one of the leading creators, producers and distributors of
television entertainment brands in the world. FremantleMedia is part of RTL
Group, the leading European entertainment network, which is in turn 92 percent
owned by the international media company Bertelsmann. FremantleMedia is
responsible for many of the world’s highest rated prime time entertainment,
drama, serial drama, factual entertainment and kids & family programming, with
market leading capabilities that extend from content creation to licensing,
digital and branded entertainment, gaming and home entertainment. The
FremantleMedia Group (which includes FremantleMedia North America, UFA,
FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and
Original Productions, among others) has one of the most comprehensive global
networks with operations in 22 countries, creating over 9,200 hours of
programming a year, rolling out more than 60 formats and managing over 300
individual titles. The company also distributes more than 20,000 hours of
content in over 150 countries. FremantleMedia has some of the world’s most
sought after and long running formats in its catalogue, and globally produces
such programmes as: Idols (co-produced with 19 Productions in the US), Hole In
The Wall, Got Talent (co-produced with Syco in the UK and the US), The X
Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud,
The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and
Neighbours. www.fremantlemedia.com

Contact:

Ludia Inc.
Alexandra Vincelli, +1 (0) 514 313-3370
avincelli@ludia.com
or
FremantleMedia
Kristina Kirk, 818-748-2521
Kristina.kirk@fremantlemedia.com
 
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