Reed's, Inc. Secures New Foodservice Private Label Partner

Reed's, Inc. Secures New Foodservice Private Label Partner 
LOS ANGELES, CA -- (Marketwired) -- 04/23/13 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that it has secured a new agreement to
produce a line of private label branded beverages for one of the
largest foodservice distributors in the country.  
Chris Reed, Founder and CEO of Reed's, Inc., commented, "Our unique
production and flavor-crafting capabilities continue to attract
interest from some of the largest supermarkets and foodservice
corporations in the US. We are building some very exciting new
relationships that we hope to leverage with our branded products. The
margin dollars we gain from this new partnership will be reinvested
into building more brand recognition for our Reed's, Virgil's and
Reed's Culture Club Kombucha line of beverages."  
About Reed's, Inc. 
 Reed's, Inc. makes the top-selling natural sodas
in the natural foods industry sold in over 13,000 natural food
markets and supermarkets nationwide. Its six award-winning
non-alcoholic Ginger Brews are unique in the beverage industry, being
brewed, not manufactured and using fresh ginger, spices and fruits in
a brewing process that predates commercial soft drinks. The Company
owns the top-selling root beer line in natural foods, the Virgil's
Root Beer product line, and the top-selling cola line in natural
foods, the China Cola product line. In 2012, the Company launched
Reed's Culture Club Kombucha line of organic live beverages. Other
product lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams. In 2009, Reed's started producing private label natural
beverages for select national chains. Reed's products are sold
through specialty gourmet and natural food stores, mainstream
supermarket chains, retail stores and restaurants nationwide, and in
Canada, as well as through private label relationships with major
supermarket chains.  
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS.  
Follow Reed's on Twitter at 
Reed's Facebook Fan Page at 
Some portions of this press release, particularly those describing
Reed's goals and strategies, contain "forward-looking statements."
These forward-looking statements can generally be identified as such
because the context of the statement will include words, such as
"expects," "should," "believes," "anticipates" or words of similar
import. Similarly, statements that describe future plans, objectives
or goals are also forward-looking statements. While Reed's is working
to achieve those goals and strategies, actual results could differ
materially from those projected in the forward-looking statements as
a result of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need for
significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In light
of significant risks and uncertainties inherent in forward-looking
statements included herein, the inclusion of such statements should
not be regarded as a representation by Reed's that they will achieve
such forward-looking statements. 
For further details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement, whether
as a result of new information, future events, or otherwise.  
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext.18
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