Seguros El Norte Updates IT Infrastructure with IBM PureSystems; adding new Social and Mobile Capabilities for Insurance

 Seguros El Norte Updates IT Infrastructure with IBM PureSystems; adding new
            Social and Mobile Capabilities for Insurance Customers

First PureSystems deployment in Argentina helps consolidate company's servers,
provides greater virtualization

PR Newswire

BUENOS AIRES, Argentina, April 23, 2013

BUENOS AIRES, Argentina, April 23,2013 /PRNewswire/ --IBM (NYSE: IBM) today
announced that El Norte S.A, one of the largest insurance companies in
Argentina, will deploy PureSystems to improve their IT infrastructure and help
speed the deployment of new customer facing applications. In addition, the
company will use PureSystems to launch a new intranet portal to integrate IBM
Connections social capabilities as well as an external site for greater social
interaction with customers.

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The new PureSystems platform will support El Norte as it consolidates its
existing servers and moves to an increasingly virtualized environment.
PureSystems will also help provide increased data protection against external

El Norte recently introduced a new tool for online quote and issue requests
for the automotive industry that allows customers to obtain "certificate of
proposal" and "mandatory policy" certificates instantly. The company also
updated its producer management system, which allows policy holders to
complete an inquiries form and conduct other operations online.

"We have been working with IBM since 1980, and when the time came to integrate
our server, services, applications and resources we decided to implement
PureSystems because we needed a unique centralized infrastructure," said
Horacio Benedicto, manager of IT Infrastructure, El Norte Insurance Company.
"We needed additional processing power and storage to unify a number of
different technologies and prepare for future business growth."

In addition to PureSystems, El Norte has added an integrated instant messaging
environment based on Lotus/Domino to improve internal collaboration and unify
all email platforms. The new environment will be combined with IBM Connections
to help optimize internal communication and allow the creation of communities,
wikis and blogs.

"PureSystems help IT leaders to have more time and resources to invest in
critical or strategic tasks," said Diego Rinaldi, Commercial Director of IBM
Argentina. "The ease of use in PureSystems allows clients to integrate all of
the elements of their infrastructure, both physical and virtual. This helps
ensure a stable environment, with sufficient capacity to provide optimal
performance and greater flexibility to adapt to the changing market dynamics."

Based in San Francisco, Cordoba – El Norte has nine branches and a network of
600 business centers within Argentina, with additional commercial
representatives located in Uruguay, Paraguay, Bolivia and Brazil.

Working with Business Partner Solutions Avnet Technology Argentina, IBM
provided a solution composed of PureFlex, V7000 storage, switches, LAN / SAN
redundancy scheme, UPS and perimeter security systems. Software includes IBM
Lotus Notes / Domino, IBM Sametime, Connections and the IBM Customer
Experience Suite.

The IBM PureSystems family offers clients an alternative to current enterprise
computing models, where multiple and disparate systems require significant
resources to set up and maintain. PureFlex System enables organizations to
more efficiently create and manage an infrastructure.

PureApplication System helps organizations reduce the cost and complexity of
rapidly deploying and managing applications. PureData System is tuned for
cloud computing and can consolidate more than 100 databases on a single
system. In addition to the common web application patterns supported by
PureApplication System, the combination of both PureData and PureApplication
Systems can be used for end to end transaction workloads.

For more information on IBM PureSystems visit:

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Media Contacts:

Chris Rubsamen
IBM Communications
(914) 766 4280

Svetlana Stavreva
IBM Media relations, Growth Markets

Paola Podesta
IBM Media Relations, Latin America


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