Hainan Airlines Honored as SKYTRAX Five-Star Airline for 3rd Time at Press
Conference Held in Beijing
BEIJING, April 23, 2013
BEIJING, April 23, 2013 /PRNewswire/ -- On April 22nd, Hainan Airlines Co.,
Ltd. (Shanghai: 600221) was honored as the SKYTRAX Five-Star Airline for the
third time in a row at an press conference themed "Brilliant 20 Years,
Shinning Five Stars", held at Tangla Beijing.
(Photo: http://photos.prnewswire.com/prnh/20130423/CN97917 )
At the conference , Hainan Airlines Chairman Chen Ming launched the airline's
new tagline, " Cherished Experience ". On the occasion of Hainan Airlines'
20th anniversary, the event highlighted the carrier, known in Chinese as "The
Beauty of the Orient," and which is in a notably prosperous period, while
reviewing the company's 20-year legacy.
"From the service spirit expressed in our first tagline 'We Are at Your
Service' in our early days, to the service concept of 'New Image', 'The
Customer Is First' has always and consistently been the essence and the model
of Hainan Airlines' service mantra. Our goal is to build Hainan Airlines into
an international brand as the 'Beauty of the Orient'," said Hainan Airlines
chairman Chen Ming.
"Today, I'm very excited to come to Beijing to announce Hainan Airlines
winning the SKYTRAX Five-Star Airline award for the third time in a row. The
airline has been adhering to five-star standards, and will continue pursuing
excellence," said Edward Plaisted, Chairman of SKYTRAX, a globally recognized
aviation research organization.
Hainan Airlines adopted the SKYTRAX star-rating mechanism in 2008, and was the
first mainland Chinese airline to be awarded the SKYTRAX four-star status in
2009, significantly boosting the airline's service brand. In 2010, Hainan
Airlines applied for the SKYTRAX five-star rating, involving a performance
evaluation of 75 flights spanning 448 flight hours and landings and take offs
at 19 airports. The airline received the SKYTRAX Five-Star Airline award in
both 2011 and 2012. Since then, Hainan Airlines has launched a wide range of
new onboard services. In two extensive evaluations in November 2012 and March
2013, Hainan Airlines' services won wide applause from the jury, and was
finally honored the award for the third time.
To learn more about Hainan Airlines or to make a reservation, please visit:
Skytrax, a UK-based non-profit consultancy and a subsidiary of Inflight
Research Services, is the world's most prestigious airline and airport service
research and consulting organization. Its annual global airline and airport
rankings are well recognized by the industry and passengers.
Contact: Wang Zu, +86-898-6887-5310, firstname.lastname@example.org
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