SignalDemand Rounds out Executive Team

                    SignalDemand Rounds out Executive Team

Melicent Castillo Joins as Vice President of Finance

PR Newswire

SAN FRANCISCO, April 23, 2013

SAN FRANCISCO, April 23, 2013 /PRNewswire/ --SignalDemand^®, the leader in
predictive analytics and optimization for commodity-based value chains, today
announced that Melicent Castillo has joined the company as vice president of
finance and corporate controller. In her new position, Ms. Castillo is
responsible for overseeing the company's financial and administrative
functions including planning and analysis, accounting, treasury and tax.

Ms. Castillo has more than fifteen years of experience in finance and
operations, having held management positions at software companies with
complex SaaS offerings as well as Big Four accounting firms. She brings to
SignalDemand her hands-on experience and expertise in strategic planning, due
diligence, financial reporting and audit.

Castillo was most recently director of finance at CaseCentral, Inc., a leader
in electronic discovery market. There she helped lead the company during its
acquisition by Guidance Software, the industry leader in digital investigative
solutions. Prior to joining CaseCentral, Castillo held audit management roles
at both PricewaterhouseCoopers LLP and Arthur Andersen LLP in their U.S. and
Asian offices.

Ms. Castillo graduated from Ateneo de Davao University in the Philippines with
a Bachelor of Science degree in accounting and is a Certified Public

"SignalDemand continues to pursue an aggressive growth strategy, both through
partnerships and organic growth," said Mark Tice, SignalDemand chief executive
officer. "Having a well-rounded, globally-experienced finance professional on
board is key to successfully meeting our goals, and Melicent brings that
unique blend of experience and talent that we require. We are very pleased
that she has joined the SignalDemand team."

About SignalDemand
SignalDemand provides predictive analytics and optimization for
commodity-based value chains. Through on-demand software and services,
SignalDemand delivers real-time recommendations to help make complex price,
mix, supply and purchasing decisions across products, customers, channels and

SignalDemand's recognition includes being named a "Cool Vendor" in Gartner's
"Cool Vendors in Manufacturing" Report and was the only on-demand pricing
company recognized by JMP Securities' "Hot 100" list of private companies.
Companies such as Cargill, ConAgra, Fonterra, JBS, Sobeys, Teys Brothers, BJs
and Hormel rely on SignalDemand for immediate and ongoing improvement of
financial performance. For more information, please visit

*SignalDemand is a registered trademark of SignalDemand.

SOURCE SignalDemand

Contact: Theresa Marcroft,, 408.656.1876
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