Complete Development Tools Platform Further Simplifies MCU Design Process

  Complete Development Tools Platform Further Simplifies MCU Design Process

Atmel Launches Complete Hardware, Tools, Software and App Store Platform To
Enable Embedded Designers to Quickly Bring MCU Designs to Market

PR Newswire

SAN JOSE, Calif., April 23, 2013

SAN JOSE, Calif., April 23, 2013 /PRNewswire/ -- DESIGN WEST -- Atmel ^
Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch
technology solutions, today announced it has further simplified the MCU design
process with the launch of its integrated development tools platform, a
complete hardware and software platform specifically designed to support
Atmel^® MCUs and its recently shipping ARM^® Cortex^™-M4-based SAM4L family.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

As software design continues to become more complex in today's embedded
hardware designs, and is increasingly used to differentiate end-customer
products, complete solutions that provide designers with all the necessary
tools and embedded software becomes more critical. Even more, as design cycles
continue to be shortened, complete tool platforms that are fully integrated
and seamless to use becomes more vital—and MCU vendors must think beyond the
chip. With Atmel's tools platform, design engineers can quickly evaluate Atmel
MCUs and bring their products quickly to market.

Specifically tailored to allow developers to take advantage of Atmel's MCU
features, including the recently shipping SAM4L ARM^® Cortex^®-M4-based
family, the new platform consists of hardware and development tools, embedded
software and an embedded 'app' store:

  oAtmel Xplained Pro
  oAtmel Studio 6
  oAtmel Software Framework
  oAtmel Gallery

With Atmel's Xplained Pro evaluation kit, designers have an easy-to-use,
flexible and low-cost out-of-the-box board that includes an Atmel MCU,
embedded debugger, and connectors for extension boards. When designers plug
the Xplained board into their system, they can pull-up Atmel Studio 6 and
Atmel Software Framework with over 2,000 ready-to-run project examples. Atmel
Gallery, which is fully integrated into Studio 6, allows embedded designers to
pull up a comprehensive development App Store to download third party
extensions and plug-ins for their projects. To view a demonstration, click
here.

"Atmel continues to think beyond the chip and is committed to providing
customers with a fully integrated development platform that allows embedded
designers to meet the increasingly complex challenges of their designs," said
Joerg Bertholdt, Director of Marketing, MCU Tools and Software, Atmel
Corporation. "Atmel's new tools platform provides designers the complete
hardware and software solution for their MCU development."

More Information
Atmel Studio 6: www.atmel.com/studio6
Atmel SAM4L: http://www.atmel.com/SAM4L
Atmel YouTube Channel at www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

AboutAtmel

Atmel Corporation(Nasdaq: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios,Atmelis able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

© 2013Atmel Corporation. All Rights Reserved. Atmel^®,Atmellogo and
combinations thereof and others are registered trademarks or trademarks
ofAtmel Corporationor its subsidiaries. ARM^® and Cortex^®are registered
trademarks or trademarks of ARM Limited. Other terms and product names may be
trademarks of others.

Press Contact:
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com

SOURCE Atmel Corporation

Website: http://www.atmel.com