Sailthru Deepens its Commitment to Accelerating Growth for Businesses; Hires Alex Hesterberg as Executive Vice President of

  Sailthru Deepens its Commitment to Accelerating Growth for Businesses; Hires
  Alex Hesterberg as Executive Vice President of Client Services

  Strategy and business development services and products drive revenue for
                            businesses of any size

Business Wire

NEW YORK -- April 23, 2013

Sailthru, a technology company specializing in digital brand experiences and
communications, today announced the hire of Alex Hesterberg as Executive Vice
President of Client Services. Coming off its recent Series B funding, Sailthru
is investing in building out its leadership team, infrastructure and
geographic expansion. Hesterberg’s hire underscores Sailthru’s commitment to
its clients’ success as well as bolsters its end-to-end services capabilities.

Prior to Sailthru, Hesterberg served as Vice President, Worldwide Professional
Services for Riverbed, the global enablement and adoption division of Riverbed
Technology (NASDAQ: RVBD), the application performance company. During his
five-year tenure at Riverbed, Hesterberg was responsible for growing the
professional services team organically and through acquisition from five to
nearly 200 employees worldwide and increased revenue from approximately
$200,000 to $42 million.

“As we deliver personalized digital brand experiences and communications for
consumers, it’s imperative that we strategically approach the unique business
development needs of each of our clients,” said Neil Capel, CEO and Founder of
Sailthru. “With Alex on our team we’ll be able to meet the demand from a
growing number of Fortune 500 brands. His team will not only offer a high
level of strategic and consultative services but will also serve as a
facilitator to partnerships that will strengthen clients’ businesses.”

With Hesterberg’s hire comes new service offerings from Sailthru. Strategy and
business development now takes a prominent role in client services and for
larger organizations dedicated onsite consultant support is now available.
Sailthru is doubling down on its commitment to growing businesses and creating
lasting partnerships with its clients across verticals including eCommerce and

“I’m excited to join the Sailthru team as the company has the vision and
technology needed to make an extraordinary, positive impact on our clients’
businesses. I’m focused on scaling the client services team worldwide in
conjunction with our growing client base. I’ll have the privilege of leading
our account managers, business strategists and enablement teams to be the
agents of change for our clients – driving better engagement, facilitating a
one-to-one experience and maximizing the benefit of behavioral analytics,”
said Alex Hesterberg, Executive Vice President of Client Services at Sailthru.
“Sailthru is leading the industry with its Smart Data approach. The client
services team is enabling this transformational approach at the consumer
level, bringing the business, technical and educational resources to bear so
our clients can unlock the full potential of our technology. With a strong and
essential foundation in the product, our team is uniquely positioned to bring
equal parts strategy and services combined with sophisticated and accessible
technologies that generate significant revenue.”

Sailthru provides end-users with services and information they want from
brands and publishers. The technology monetizes online content to create
sustainable businesses through optimized engagement and performance on-site.
Over the coming year the client services team will grow to include more
account managers, business strategy consultants and enablement teams focused
on deliverability, creative implementations and client onboarding. These teams
will not only assist with the tactical adoption of Sailthru technology but
will also provide clients a strategic map to reach their goals, as well as
data and metrics from industry experts and analyst teams that pertain not only
to clients but also provide a “pulse of the industry”. This emphasis on client
services allows Sailthru to work with business of all sizes on each of their
communications needs across the web.

About Sailthru

Sailthru is a technology company that specializes in digital brand experiences
and communications. Its Smart Data™ solution is leading a major shift in how
companies engage with their customers through the automatic analysis of big
data sets to generate informed, personalized communications across all digital
channels. Sailthru’s Smart Data solution delivers higher conversion rates and
revenues for clients that include AOL/Huffington Post, The Newsweek/Daily
Beast Company, Business Insider, The New York Post, Thrillist,, Totsy
and OpenSky.

Founded in 2008 by Neil Capel and Ian White and headquartered in New York,
Sailthru has been recognized for its industry-leading practices promoting
consumer privacy & security by the Online Trade Association (OTA) and is on
their 2012 Honor Roll. For more information, please visit


Kelly Berry, 877-812-8689
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