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ASICS America Continues Relationship with Lolo Jones, American Track & Field and Bobsled Star

  ASICS America Continues Relationship with Lolo Jones, American Track & Field
  and Bobsled Star

          - High Performance Athlete Renews Relationship with ASICS-

Business Wire

IRVINE, Calif. -- April 23, 2013

ASICS America is pleased to announce today it re-signed two-time 60-meter
hurdles indoor World Champion Lolo Jones. She is the first woman ever to claim
back-to-back World Indoor titles in the 60-meter hurdles while setting an
American record in the process. Jones explosive speed and power on the track
has earned her a spot as a brakeman on the U.S. national bobsled team,
recently winning a gold medal in the mixed team event at the 2013 World
Championships. At the 2012 London Olympics, Jones placed fourth in the
100-meter hurdles.

ASICS America continues relationship with Lolo Jones, American Track & Field
and Bobsled star (Photo ...

ASICS America continues relationship with Lolo Jones, American Track & Field
and Bobsled star (Photo: Business Wire)

“I’m delighted to extend my relationship with ASICS for both my track and
field and bobsledding endeavors,” said Jones. “The quality of ASICS shoes,
apparel and accessories is world-class. I feel I’m in excellent hands with
ASICS as they share my passion for competition and continuous improvement.”

Looking ahead, Jones intends to return to the track this spring in the
100-meter hurdles and bobsled next fall. Next up on her race schedule is Drake
Relays April 24-28, 2013 in her hometown of Des Moines, Iowa.

“Lolo’s ability to triumph and expand her athleticism into a new sport
embodies the ASICS spirit of ‘pushing the limits of your comfort zone’,” said
ASICS Athlete Manager, Annie Adams. “Lolo is a talented and charismatic
ambassador for the ASICS brand. We look forward to supporting her, whether
she’s flying over hurdles or racing down the bobsled track.”

A 2004 graduate of Louisiana State University, Jones won three NCAA titles and
garnered 11 All-American honors while at the university. Among her many
professional achievements, she won indoor national titles in 2007, 2008 and
2009 in the 60-meter hurdles, gold medals at the World Indoor Championship in
2008 and 2010, and a silver medal at the 2008 World Athletics Final. She
currently resides in Baton Rouge, Louisiana.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit www.asics.com.

The stripe design featured on the sides of ASICS^® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the
world.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130423005516/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50615728&lang=en

Contact:

ASICS America Public Relations:
Melinda Hutcheon, 949-266-7029
melindah@asicsamerica.com
or
Noelle Novoa, 949-521-2866
noellen@asicsamerica.com
 
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