U.S. Bank Employees Testing Voice Command Feature on FlexPerks Visa Mobile App

  U.S. Bank Employees Testing Voice Command Feature on FlexPerks Visa Mobile
  App

    New virtual assistant capabilities aim to redefine the mobile customer
                                  experience

Business Wire

MINNEAPOLIS -- April 23, 2013

U.S. Bank employees recently began testing a new mobile feature that will
allow U.S. Bank FlexPerks® Travel Rewards Visa Signature® customers to use
their voice to view account balances, search transactions and make a payment
on their accounts in the FlexPerks mobile app.

This new voice command feature is powered by Nuance’s Nina™ Mobile, the first
solution to give consumers a truly interactive and engaging self-service
experience via a voice-based virtual assistant. From their mobile device,
consumers will be able to interact with U.S. Bank’s virtual assistant to get
their account balance, make payments, and more. Leveraging Nuance’s innovative
speech and natural language understanding (NLU) technology, Nina Mobile makes
it easy for companies to bring this kind of effortless self-service experience
to their customers.

“Results of the pilot will help us improve the customer experience and help
U.S. Bank serve a broader population through this mobile channel,” said
Dominic Venturo, chief innovation officer for U.S. Bank Payment Services.
“Customers are becoming accustomed to using their voice to interact with their
smartphones, and we are exploring the application of that technology to
banking and payments.”

“We’re seeing a fundamental shift in how consumers choose to engage in
customer service, as the demand for interactive self-service options continues
to grow, and Nuance and Nina are at the forefront of this evolution with the
virtual assistant,” said Robert Weideman, executive vice president and general
manager of the Nuance Enterprise Division. “U.S. Bank is a great example of a
leading brand that is listening to its customers and innovating with Nuance’s
speech and natural language understanding technology to deliver the next
generation of compelling, interactive customer service experiences today.”

About Nuance Communications, Inc.
Nuance (NASDAQ: NUAN) is a leading provider of voice and language solutions
for businesses and consumers around the world. Its technologies, applications
and services make the user experience more compelling by transforming the way
people interact with devices and systems. Every day, millions of users and
thousands of businesses experience Nuance’s proven applications. For more
information, please visit www.nuance.com.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $355 billion in assets as of March 31, 2013, is
the parent company of U.S. Bank, the fifth-largest commercial bank in the
United States. Celebrating its 150^th anniversary this year, the company
operates 3,080 banking offices in 25 states and 5,056 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment, mortgage,
trust and payment services products to consumers, businesses and institutions.
Visit U.S. Bancorp on the web at www.usbank.com.

Contact:

Teri Charest, U.S. Bank Public Relations
(612) 303-0732, teri.charest@usbank.com