Vimeo Focuses On Content Creation With Launch Of Brand Creative Fund

     Vimeo Focuses On Content Creation With Launch Of Brand Creative Fund

New Content Marketing Product Makes its Debut with The Lincoln Motor Company

PR Newswire

NEW YORK, April 23, 2013

NEW YORK, April 23, 2013 /PRNewswire/ --Vimeo today launched its Brand
Creative Fund product, a new resource for brands to develop high-quality,
"brand-enabled" video content in collaboration with the global network of
innovative creators on Vimeo. Each Brand Creative Fund engagement on Vimeo
will be customized to support brands' specific objectives, empowering
marketers to create and distribute quality original video content to Vimeo's
audience of over 100M monthly viewers, and across the web through the
platform's best-in-class embeddable HD player.

The inaugural Brand Creative Fund project is a partnership with The Lincoln
Motor Company, which turned to Vimeo to support its year-long "Hello, Again"
campaign. Designed to help re-launch the 90‑year old automotive brand, "Hello,
Again" encourages consumers to reimagine the brand by seeing everything that's
old as new again. To help communicate this theme, Lincoln tapped into the
creative power of the Vimeo community and commissioned four outstanding
filmmakers to develop a series of short films that tell a story and offer
distinct creative interpretations of "Hello, Again." The four filmmakers
selected for the project include: Lucy McRae, Jeff Frost, Eliot Rausch and
Becky & Joe.

"Some of the world's most talented creators call Vimeo home, and we're now
giving brands the opportunity to tap the creative power of this community to
develop original and compelling content that their consumers will watch and
share," said Vimeo CEO, Kerry Trainor. "Unveiling the Brand Creative Fund with
Lincoln has been a great partnership; the brand's commitment to collaborating
with innovative creators comes through loud and clear in the finished work,
which is exactly what the Brand Creative Fund is designed to enable."

"This film collaboration with Vimeo further supports Lincoln's 'Hello, Again'
marketing platform to showcase how reinterpretations of noteworthy artistic
material – that like the new brand – can be transformed into something fresh
and relevant," said Andrew Frick, Group Marketing Manager, Lincoln. "The
videos created by the four talented filmmakers will help to fuel conversations
around what we are doing at Lincoln."

The Lincoln Brand Creative Fund films will be featured on a customized brand
channel and will each be accompanied by its own behind-the-scenes production
that highlights the creators' work and vision. The series kicks off today,
April 23^rd and will continue each following Tuesday with the unveiling of one
full film and its behind-the-scenes documentary:

  oApril 23, 2013 - Introductory Videos
  oApril 30, 2013 - Eliot Rausch: film and behind-the-scenes
  oMay 7, 2013 – Becky & Joe: film and behind-the-scenes
  oMay 14, 2013 – Jeff Frost: film and behind-the-scenes
  oMay 21, 2013 – Lucy McRae: film and behind-the-scenes

"As exciting as this is for Vimeo, it's even more so for the creators that
comprise our community," said Vimeo President, Dae Mellencamp. "The Brand
Creative Fund is all about opportunity as Vimeo is connecting brands with
creators. In addition to being compensated for their work, this is an
opportunity for creators to broaden their portfolios, and in many cases, a way
to jumpstart their careers."

To view the Lincoln "Hello, Again" brand channel, please visit
https://vimeo.com/channels/helloagain

About Vimeo
Vimeo® is the high-quality video platform for creative people. Vimeo's mission
is to empower and inspire people around the world to create, share and
discover videos. As one of the world's largest creative networks, Vimeo has
over 15M registered members and reaches a global audience of more than 100M
each month. Founded in 2004 and based in New York City, Vimeo, LLC is a
subsidiary of IAC (NASDAQ: IACI)

About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to
creating compelling vehicles with an exceptional ownership experience to
match. Lincoln is in the process of introducing four all-new vehicles in the
next four years. For more information about Lincoln, please visit
media.lincoln.com or www.lincoln.com. Follow us on Facebook at
facebook.com/Lincoln.

SOURCE Vimeo

Contact: Kyle Kappmeier, MWW PR, 201-806-3157, vimeo@mww.com
 
Press spacebar to pause and continue. Press esc to stop.