TD Ameritrade Institutional Arms RIAs with Award-winning Ads to Attract New Clients

  TD Ameritrade Institutional Arms RIAs with Award-winning Ads to Attract New

Business Wire

JERSEY CITY, N.J. -- April 23, 2013

Independent registered investment advisors (RIAs) now have access to an
award-winning marketing tool to help raise consumer awareness about the
benefits of working with a fiduciary advisor. Advertising templates available
in TD Ameritrade Institutional’s^1 comprehensive Advisor Marketing Toolkit
have earned a Gold MarCom Award for excellence in marketing communications.
The winning work was created by Donath Communications, a New York-based
marketing agency, and is made available at no cost to all advisors using the
services of TD Ameritrade Institutional.

The toolkit provides RIAs with a series of customizable marketing materials
and advertisements to help promote and distinguish their fiduciary
responsibility to investors. These turnkey marketing communications aim to
educate investors about the difference between brokers, who are typically held
to a suitability standard, and RIAs, who as fiduciaries, are required to put
the best interest of clients ahead of their own.

“It is critical that RIAs have a clear value proposition and proactively
communicate the benefits of working in a fiduciary relationship. The investing
public has become much more educated, but confusion still exists when it comes
to the differences between brokers and advisors,” said Tom Nally, president,
TD Ameritrade Institutional. “Investors increasingly seek objective advice and
an RIA’s independent, fee-based and fiduciary approach to wealth management
can be a significant marketing advantage.”

Information about the Advisor Marketing Toolkit is available at, or RIAs can contact TD Ameritrade
Institutional at 800-934-6124 or

About TD Ameritrade Institutional
TD Ameritrade Institutional^1 is a leading provider of comprehensive brokerage
and custody services to over 4,500 fee-based, independent registered
investment advisors and their clients. Our advanced technology platform,
coupled with personal support from our dedicated service teams, allows
investment advisors to run their practices more efficiently and effectively
while optimizing time with clients.

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education
to help make investing and trading easier to understand and do. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help them
decide how - bringing Wall Street to Main Street for more than 36 years. An
official sponsor of the 2016 U.S. Olympic Team, TD Ameritrade has time and
again been recognized as a leader in investment services. Please visit TD
Ameritrade’s newsroom or for more information.

Brokerage services provided by TDAmeritrade, Inc., member FINRA
( /SIPC ( /NFA (

^1TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a
brokerage subsidiary of TD Ameritrade Holding Corporation.



TD Ameritrade
Kristin Petrick
Communications & Public Affairs
Office: 402-574-6569
Cell: 402-218-9813
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