TD Ameritrade Institutional Arms RIAs with Award-winning Ads to Attract New Clients Business Wire JERSEY CITY, N.J. -- April 23, 2013 Independent registered investment advisors (RIAs) now have access to an award-winning marketing tool to help raise consumer awareness about the benefits of working with a fiduciary advisor. Advertising templates available in TD Ameritrade Institutional’s^1 comprehensive Advisor Marketing Toolkit have earned a Gold MarCom Award for excellence in marketing communications. The winning work was created by Donath Communications, a New York-based marketing agency, and is made available at no cost to all advisors using the services of TD Ameritrade Institutional. The toolkit provides RIAs with a series of customizable marketing materials and advertisements to help promote and distinguish their fiduciary responsibility to investors. These turnkey marketing communications aim to educate investors about the difference between brokers, who are typically held to a suitability standard, and RIAs, who as fiduciaries, are required to put the best interest of clients ahead of their own. “It is critical that RIAs have a clear value proposition and proactively communicate the benefits of working in a fiduciary relationship. The investing public has become much more educated, but confusion still exists when it comes to the differences between brokers and advisors,” said Tom Nally, president, TD Ameritrade Institutional. “Investors increasingly seek objective advice and an RIA’s independent, fee-based and fiduciary approach to wealth management can be a significant marketing advantage.” Information about the Advisor Marketing Toolkit is available at www.tdainstitutional.com/toolkit, or RIAs can contact TD Ameritrade Institutional at 800-934-6124 or firstname.lastname@example.org. About TD Ameritrade Institutional TD Ameritrade Institutional^1 is a leading provider of comprehensive brokerage and custody services to over 4,500 fee-based, independent registered investment advisors and their clients. Our advanced technology platform, coupled with personal support from our dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients. About TD Ameritrade Holding Corporation Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2016 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information. Brokerage services provided by TDAmeritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org) ^1TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation. AMTD-G Contact: TD Ameritrade Kristin Petrick Communications & Public Affairs Office: 402-574-6569 Cell: 402-218-9813 email@example.com @TDAmeritradePR
TD Ameritrade Institutional Arms RIAs with Award-winning Ads to Attract New Clients
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