Mecox Lane Limited Files Annual Report on Form 20-F

Mecox Lane Limited Files Annual Report on Form 20-F

SHANGHAI, China, April 23, 2013 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox
Lane" or the "Company") (Nasdaq:MCOX), a leading brand and multi-channel
retailer of apparel and accessories in China, today announced that it filed
its annual report on Form 20-F for the year ended December 31, 2012 with the
Securities and Exchange Commission today. The annual report on Form 20-F can
be accessed on the Company's investor relations website at

The Company will also provide a hard copy of its annual report on Form 20-F
free of charge to its shareholders and ADS holders upon request. Shareholders
and ADS holders can request a copy by writing to or Investor
Relations, Mecox Lane Limited, 22nd Floor, Gems Tower, Building 20, No. 487
Tianlin Road, Shanghai 200233, People's Republic of China.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a leading brand and multi-channel retailer
of apparel and accessories in China. The Company offers a wide selection of
affordable fashion products through e-commerce channels including the
website, which is operated by the Company's joint venture, Giosis Mecoxlane
Limited, and other independent e-commerce platforms, as well as through the
Company's physical store network and call center. Product offerings include
apparel and accessories, home products, beauty and healthcare products and
other items under Mecox Lane's own proprietary brands, and select domestic and
international third-party brands.For more information on Mecox Lane, please

The Mecox Lane Limited logo is available at

Safe Harbor: Forward Looking Statements

This press release contains forward-looking statements made under the "safe
harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as
amended. The forward-looking statements can be identified by terminology such
as "may," "will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "aims," "estimates," "confident," "likely to" and similar
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement. You should
not place undue reliance on these forward-looking statements.Further
information regarding these and other risks is included in the Company's
annual report on Form 20-F as well as in its other filings with the Securities
and Exchange Commission. All information provided in this press release is
current as of the date of the press release, and the Company undertakes no
duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
         In China:
         Ryan Shi
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-3073
         In the U.S.:
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989

Mecox Lane Limited Logo
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