HI-MEDIA : HI-MEDIA :46 MILLION EUROS IN SALES IN THE FIRST QUARTER
oReturn to growth in advertising
oSuccess in video and mobile sales, ad-exchange and special operations
oChange in the payment activity in line with anticipations, with a return
to growth expected in the second semester
oConfirmation of the activity growth objective for the full year 2013
Paris, April 23, 2013 - The online media group Hi-Media (ISIN code
FR0000075988 - HIM, HIM.FR), one of the European leaders in Internet audience
monetization, releases its business report for the first quarter of 2013.
Main Consolidated Data (in Euro millions)
Q1 2013 Q1 2012 Q1 Variation
Advertising 21.4 21.0 +2%
Payments 24.4 28.2 -13%
Total 45.8 49.2 -7%
Q1 2013 Q1 2012 Q1 Variation
Advertising 10.1 10.1 -
Payments 6.7 7.4 -9%
Total 16.8 17.5 -4%
Regarding the figures for the first quarter of 2013, Cyril Zimmermann, Founder
and Chief Executive Officer of the Hi-Media Group, indicates:
« The return to growth in the advertising business reflects the success of the
Group redevelopment on ad exchange, video and mobile management as well as on
special operations, even though the business environment is still depressed.
These positive figures predict a good dynamic throughout the year. Online
payment activity continues its evolution in accordance with our expectations
and gives us good reason to be confident about a return to growth in the
second semester, as previously indicated. In the last two years the group has
successfully redeployed in digital services with high added value and seems
perfectly positioned to start a new cycle of growth in 2013. »
ANALYSIS OF THE ACTIVITY
HiMedia: Back on a growth path
With 21.3 million euros in sales, and despite depressed online advertising
market across Europe, Hi-Media generated topline growth over the first
This good performance of the Advertising unit is due to the dynamism of the
new activities that have been launched over the last two years and where
growth is sustained. Thus, automated advertising campaigns (RTB) as well as
video, mobile and special operations campaigns posted more than 200% sales
growth rate of during the period. The four activities represent more than 35%
total advertising sales, weight which is sufficient to compensate the decrease
of traditional advertising investments in a depressed market.
Gross margin levels remain stable and therefore, gross profit evolves
similarly to the volume of activity.
HiPay: Ongoing shift as anticipated
Due to an unfavorable basis effect with a 2012 first quarter that was still
including a bit of abandoned activities at that time, the Payments activity,
rebranded HiPay, posted a 13% decrease in sales compared to last year and an
improving gross margin with a gross profit decreasing by 9%.
These figures, in line with Group expectations, do not reflect the yearly
perspectives of the online payment activity as an upturn in activity is
expected for the second half of the year thanks to the success of the ewallet
and the card processing solutions which has been demonstrated during the first
quarter. Various media companies and merchants have chosen to integrate HiPay
either for micropayment or for banking methods of payment and shall contribute
to the sales development of the activity throughout the year.
The Group is confident to demonstrate a global topline growth in 2013 thanks
to the upturning dynamism in advertising despite a difficult market. HiPay
activity follows the same trend with a six month difference in timing and thus
should see its sales level growing during the second half of the year.
These observed figures and trends confirm the objective of 5% activity growth
for the full year 2013.
About Hi-Media group
Hi-Media is one of the leading European digital media groups. Its economic
model is based on two revenue sources: online advertising via Hi-Media
Advertising and content monetization via HiPay. Present in 9 European
countries, the group employs approximately 460 people and generated sales of
198 million euros in 2012. Independent since its creation in 1996, the company
is listed in the NYSE Euronext Paris compartment C, and is included in the CAC
Small and CAC All-Tradable indices. ISIN code: FR 0000075988 / Trading
symbol: HIM. More information on www.hi-media.com and on our blog
Financial communication: H1 2013 results: August 29 2013, before market
Citigate Dewe Rogerson
Investor contact: Agnes Villeret: 0033 (0)1 53 32 78 95 -
Press contact: Servane Taslé: 0033 (0)1 53 32 78 94 - 0033 (0)6 66 58 84 28 -
This press release does not constitute an offer to sell, or a solicitation of
an offer to buy Hi-Media shares. If you wish to obtain more complete
information about Hi-Media, please refer to our Internet site
http://www.hi-media.com under the Corporate Information heading.
This press release may contain some forward-looking statements. Although
Hi-Media considers that these statements are based on reasonable hypotheses on
the publication date of this release, they are by their very nature subject to
risks and uncertainties that could cause the actual results to differ from
those indicated or projected in these statements. Hi-Media operates in a
continually changing environment and new risks could potentially emerge.
Hi-Media assumes no obligation to update these forward-looking statements,
whether to reflect new information, future events or other circumstances.
Including 100% gross margin generated on owned & operated websites
Hi-Media: 46 MILLION EUROS IN SALES IN THE FIRST QUARTER
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information contained therein.
Source: HI-MEDIA via Thomson Reuters ONE
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