Citi Renews as Official Bank Partner of U.S. Olympic and Paralympic Teams
Four-year Partnership with U.S. Olympic Committee Builds on Success of Citi’s
First Team USA Sponsorship in 2012
NEW YORK -- April 23, 2013
Today, Citi and the United States Olympic Committee announced that Citi will
continue its support of Team USA as the official bank partner of the U.S.
Olympic and Paralympic Teams through 2016. To mark its 200^th anniversary,
Citi was an official sponsor of Team USA in 2012 for the first time in the
“We are excited to continue our support of Team USA through the 2016 Games in
Brazil,” said Citi CEO Michael Corbat. “Our first-ever USOC sponsorship last
year proved to be a meaningful platform to engage colleagues while showcasing
our innovative banking products to clients and consumers. Supporting our U.S.
Olympic and Paralympic hopefuls on their journey from ambition to achievement
captures how we aspire to help our clients reach their goals and we are proud
to be a part of the Olympic Movement.”
“We are proud to announce our continued partnership with Citi through 2016,”
said USOC CEO Scott Blackmun. “Citi continues to demonstrate a deep commitment
to supporting the inspiring journeys of U.S. Olympic and Paralympic athletes,
journeys that wouldn’t be possible without the generous support of our loyal
sponsors. We were thrilled to see Citi celebrate its 200^th anniversary last
year during the 2012 Games, and we look forward to Citi launching its third
century in partnership with the 2014 and 2016 U.S. Olympic and Paralympic
For its first-ever Team USA sponsorship in 2012, Citi announced a $500,000
donation to the USOC, above and beyond its sponsorship, to launch the Every
Step of the Way℠ program to benefit U.S. Olympic and Paralympic Sport Programs
and support future hopefuls and athletes of all ages in communities across
As part of its sponsorship, Citi executed the largest, most integrated
national advertising and marketing campaign for a U.S. sponsorship in the
company’s history. The campaign, which featured 13 U.S. Olympic and Paralympic
members of Team Citi -- a mix of qualifiers, hopefuls and legends -- included
broadcast, print, out-of-home, digital, events, promotions and retail
activation. Citi earned “Cause-Related Campaign of the Year” for the Every
Step of the Way campaign at PR Week’s annual awards.
The variety of ads encouraged viewers to join the Every Step of the Way
movement and highlighted some of Citi’s most competitive and innovative
banking products, including Mobile Check Deposit, Citibank® Popmoney®, and the
ThankYou® Points sharing app.
In the year leading up to the London Olympic and Paralympic Games, Citi
brought the Olympic Spirit to Citi sites and locations across the country.
Through the Citi Team USA Flag-Raising Tour, 25,000 employees and local
students had the opportunity to meet Olympic and Paralympic athletes, hear
their inspirational stories and show their support for Team USA. Tour stops
included Citi sites in Sioux Falls, SD, Irving, TX, Tucson, AZ, Jacksonville,
FL, Hagerstown, MD, Elk Grove Village, IL, Long Island City, NY and its
headquarters in New York City.
For more than 200 years, Citi’s mission has been to enable progress and
support clients on their journey from ambition to achievement. By supporting
the athletes of Team USA on their journey, Citi affirms this commitment and
complements the USOC’s mission of supporting U.S. Olympic and Paralympic
athletes in achieving sustained competitive excellence.
In addition to continuing its support of the USOC, Citi will once again
collaborate with NBCUniversal, the official U.S. media rightsholder of the
Citi, the leading global bank, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.
*Citi's USOC partnership and media rights include U.S. corporate and
investment banking, retail banking and commercial banking.
Additional information may be found at www.citigroup.com | Twitter:
@CitiEveryStep | YouTube: www.youtube.com/citi | Blog: http://citi.com/blog |
Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic
Committee serves as both the National Olympic Committee and National
Paralympic Committee for the United States. As such, the USOC is responsible
for the training, entering and funding of U.S. teams for the Olympic,
Paralympic, Youth Olympic, Pan American and Parapan American Games, while
serving as a steward of the Olympic and Paralympic Movements throughout the
country. For more information, visit TeamUSA.org.
Liz Fogarty, 212-559-0486
Karen Menez, 512-634-3670
Lindsay Hogan, 719-866-4566
Press spacebar to pause and continue. Press esc to stop.