Shop Keds® New Apparel Line at Macy’s and This April

  Shop Keds® New Apparel Line at Macy’s and This April

 Collection designed for brave girls who take life head on and inspire those
                                 around them

Business Wire

NEW YORK -- April 23, 2013

This month, Keds^® new apparel line is launching at 150 Macy’s stores
nationwide and online at and The collection of sportswear
separates is inspired by the brand’s all-American heritage, featuring
classically tailored staples that coordinate seamlessly with the Keds footwear
line. Each month, fans of the collection can shop for new head-to-toe styles
that will keep them feeling and looking good as they step out in style.

Visit Macy's and to shop Keds new apparel line; Keds Blazer $49.50,
Tank $19.50, Shorts $4 ...

Visit Macy's and to shop Keds new apparel line; Keds Blazer $49.50,
Tank $19.50, Shorts $44.50. (Photo: Business Wire)

“The Keds^® girl is all about energy and expression; she is inspired by
clothes that feel classic but fashion-forward, and appreciates quality
detailing and unexpected finishing touches. We strive to continuously
introduce new product for her that is feminine, flattering and spirited, and
at an accessible price point,” said Rick Blackshaw, president, Keds^®. “Keds^®
and Macy’s share a passion for inspiring girls to look great and feel
confident, and we look forward to dressing our fans on such a large scale.”

With silhouettes that feature clean lines, contrasting colors and fun prints,
girls have never had it easier when choosing what to wear. Bold blues, reds
and yellows speak to a classic style sensibility, while polka dots, stripes
and florals add a sense of whimsy, offering a range of looks. Priced between
$20 and $90, customers can shop for fashionably affordable skirts, pants,
knits, wovens, tops, jackets, shorts and tees in Macy’s Mstylelab department.

“We are excited to be the first to offer Keds’ new sportswear collection to
those independent girls who are interested in experimenting with fashion,”
said Molly Langenstein Macy’s executive vice president and group merchandise
manager for Millennial. “The Keds brand aims to inspire girls to be
independent, creative and positive role models, which is a mission that
resonates with Macy's confident and independent shopper. Together, Keds and
Macy's will provide customers with fresh fashion that will make her smile.”

For more information about the Keds collection, visit
Macy’s customers can shop the collection by visiting

About Macy’s

Macy's (NYSE:M), the largest retail brand of Macy's, Inc., delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About Keds

In 1916 Keds redefined footwear with the introduction of the Champion sneaker.
The simple and chic design ignited a style revolution, capturing the hearts of
girls everywhere from fashion icons to the girl next door. Today, Keds is a
head-to-toe fashion lifestyle brand fueled by a passion for imagination,
inspiring a new generation of girls to stay authentic, optimistic and brave.
For more information, please visit Keds is a division of
Wolverine Worldwide, the world’s leading maker of casual, work, outdoor,
athletic and children’s footwear.

Photos/Multimedia Gallery Available:



Alison Kmiotek, 646-429-7449
Eric Kreller, 212-292-0228
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