Wendy's® Helps Expand VH1's "You Oughta Know" Initiative As Sponsor Of The Music Discovery Franchise This Spring And Summer

  Wendy's® Helps Expand VH1's "You Oughta Know" Initiative As Sponsor Of The
               Music Discovery Franchise This Spring And Summer

Partnership Includes Creation of "Wendy's Fresh On The Scene" Sub-Franchise To
Profile Artists Who Could Be The Next Adele, Bruno Mars or The Lumineers

PR Newswire

NEW YORK, April 23, 2013

NEW YORK, April 23, 2013 /PRNewswire/ --Wendy's^ is helping VH1 to amplify
and expand its "You Oughta Know" music franchise by sponsoring the
multi-platform initiative that spotlights the up-and-coming
singer/songwriters, rockers and divas you haven't heard of…yet.

Launched in 2004, VH1's "You Oughta Know" franchise introduces promising new
artists on the rise to VH1's base of music lovers. Many "You Oughta Know"
artists have gone on to win industry awards and accolades, including "Best New
Artist" Grammy Awards and nominations. This highly acclaimed franchise has
helped break artists such as Adele, Mumford & Sons, Ed Sheeran, The Lumineers,
Foster The People, The Civil Wars, Grace Potter, Gotye, and many more.
April's "You Oughta Know" artist is U.K. song stylist Jessie Ware, who the New
York Times calls "sensuous and stunning."

The six-month sponsorship features the creation of the exclusive sub-franchise
"Wendy's ^ Fresh On The Scene" which will feature 30-second profile interviews
of that month's You Oughta Know artist by VH1's music authority Jim Shearer.
These vignettes will also have specially crafted graphics to further integrate
Wendy's branding. Artist interviews will tie into Wendy's brand
differentiators such as "quality" and "fresh." For example, an artist could
discuss what characteristics set them apart from the crowd. The deal will
feature six YOK artists over a six-month period.

In addition, the featured You Oughta Know artists get special treatment during
the channel's music hours with more video rotations each week during the
featured month. Each of these video plays will have a customized Jim Shearer
introduction of the "Wendy's ^ Fresh On The Scene" spot. There will also be
in-show integrations on VH1's

"Big Morning Buzz Live" daily show which may include an interview or
performance with that You Oughta Know artist, extended footage from the Jim
Shearer interview with the artists, or other messaging that highlights Wendy's
^ connection to the You Oughta Know franchise.

"We're excited to partner with VH1 on the 'You Oughta Know' program. Wendy's
consumers are passionate about music and this extension allows us to connect
our customers with upcoming artists and music they enjoy," said Mark O'Leary,
Wendy's Director of National & Local Media.

"For nearly 10 years, we've successfully introduced VH1's music lovers to the
next global superstars. As technology has evolved, we've been able to
increase the ways that we connect up-and-coming artists with new fanbases.
Our partnership with Wendy's will extend those discovery efforts even more
while helping Wendy's to creatively reinforce its brand with its target
audience," said Alexis Rodriguez, Senior Vice President, Integrated Marketing,
VH1.

Wendy's ^
The Wendy's Company is the world's third largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and company
restaurants in the U.S. and 27 countries and U.S. territories worldwide. For
more information visitwww.wendys.com, orwww.aboutwendys.com.

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for
adults who still want to have fun. VH1 is available in 99 million households
in the U.S. VH1 also has an array of digital channels and services including
VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things
music and pop culture. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one
of the world's leading creators of programming and content across all media
platforms.For more information, go towww.vh1press.com, VH1.com, or theVH1
Facebookpage. Follow us on Twitter @VH1PR.

Press Contact:

Scott Acord/VH1
310/752-8075
Scott.Acord@vh1.com

SOURCE VH1

Website: http://www.vh1.com
 
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