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Retailers Profit From World's Largest Search Engine; Mercent to Deliver Insights on How Amazon.com Delivers Meaningful Returns


Retailers Profit From World's Largest Search Engine; Mercent to Deliver Insights on How Amazon.com Delivers Meaningful Returns for eCommerce Merchants

SEATTLE, WA -- (Marketwired) -- 04/23/13 -- Mercent(TM), a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the next webinar in the Mercent Retail(TM) 2013 Webinar Series titled "Leverage the World's Largest Search Engine! (Hint: It's NOT Google)."

According to Forrester Research, more than 30% of all online shoppers start at Amazon to research products, and according to research participants, 86% of consumers who have made an online purchase have purchased from Amazon. As the #1 retailer, Amazon makes up more than 19% of all U.S. eCommerce revenue -- establishing this retail destination as a critical marketplace to the retail industry at-large. In this 30-minute session, Mercent experts will discuss what makes Amazon such a formidable industry player and how competing merchants can leverage Amazon.com to profit and win online. The team will provide direct insights and 'real-world' use cases that are enabling Mercent clients to realize meaningful returns and increase their competitive on this key online retail channel.

The Mercent Retail(TM) "Leverage the World's Largest Search Engine! (Hint: It's NOT Google)" webinar is complimentary and open to retail executives, marketers and other industry professionals. Advance registration is required:

Date: Thursday, April 25th, 2013 Time: 1:00 pm PT / 4:00 pm ET

Format: 30-Minute Presentation + Q&A RSVP: Space is LIMITED

Questions: Hello@mercent.com or 206.832.3971.

Mercent's 2013 Mercent Retail(TM) Webinar Series is a monthly schedule of educational, eCommerce-focused webinars focused on helping large, enterprise-level retailers stay apprised of the latest industry trends and news and navigate, strategize and profit in the rapidly changing eCommerce market. Through these events, Mercent also speaks to its award-winning Mercent Retail(TM) technology -- a comprehensive channel management platform that gives retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like 1-800-Flowers.com(R), HSN, L'Occitane and others engage Mercent to develop and expand its approach to marketing and selling their complete product portfolio across popular comparison shopping engines (CSEs), Amazon.com and Google Shopping. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape.

For additional event registration information or to access previous Mercent Retail(TM) Webinars, or to learn more about Mercent's full product portfolio contact Mercent Sales directly at hello@mercent.com or 206-832-3971. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent Mercent provides eCommerce marketing software that ensures large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail(TM) SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations for Mercent shopping feeds include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact Kristine Szarkowitz kristines@mercent.com Tel: 206-832-3900

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