Bridgeline Digital's iAPPS Platform Powers Three Interactive Advertising
Competition Award-Winning Websites
BURLINGTON, Mass., April 23, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, announced today that the Web
Marketing Association has honored three iAPPS driven websites with the
prestigious Internet Advertising Competition (IAC) Award. The IAC Award
recipients are Society of General Internal Medicine (SGIM) for Best
Associations Website and Children's Hospital Colorado Orthopedics Institute
for Best Health Care Website. The award for Best Small Business Website was
also won for a large, nationally known franchise organization.
The IAC judges are representative of the full spectrum of the online marketing
industry, and all entries are judged on competitive criteria in a head-to-head
format, facing other entries within their specific categories. These criteria
include creativity, innovation, impact, design, copywriting, use of the
medium, and memorability.
SGIM's website, winner of the Best Associations Website award, boasts a
dynamic social footer which incorporates interaction and content from
LinkedIn, Twitter, and Facebook enabling increased engagement and
understanding of site visitors. The SGIM website also features innovative
search functionality by leveraging iAPPS' out-of-the-box integration with
Perceptive Software Enterprise Search (formerly ISYS Search), which natively
indexes all media types, including content within PDF files, vastly improving
the ease and speed in which users can access relevant content.
The Children's Colorado website, winner of the Best Healthcare Website,
features the ability to navigate by multiple classifications such as a child's
age, body area, condition, or sports injury, ensuring a user-friendly
experience and positioning them as a leading resource for pediatric orthopedic
healthcare. The website also includes critical resources for patients such as
a physician locator, an appointment assistant tool, and important preliminary
insurance and billing information.
The franchise winner of the Best Small Business Website award was developed on
Bridgeline's iAPPS ds (Digital Subscription) platform and boasts innovative
design features to grab a visitor's attention. Each of its 4,300 franchisee
websites were built using responsive design, technology that triggers a
website to automatically adjust its screen size and correctly render per the
device being used. This capability helps store owners engage with customers no
matter where they are or what device they are using. iAPPS ds enables
franchises and large dealer networks to centralize and control their
franchisee websites on a singular platform, while simultaneously allowing them
to execute local marketing initiatives.
"It is a privilege to be honored by the Interactive Media Awards again this
year," says Thomas Massie, Bridgeline Digital's Chief Executive Officer. "The
recognition is a testament to the strength of the iAPPS platform and the
ability of our team to consistently develop best-in-class websites across
About The Web Marketing Association
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set
a high standard for Internet marketing and corporate web development on the
World Wide Web. Staffed by volunteers, this organization is made up of
Internet marketing, advertising, PR and design professionals who share an
interest for improving the quality of advertising, marketing and promotion
used to attract visitors to corporate Web sites.
About The Interactive Media Awards
The Interactive Media Awards™ recognize the highest standards of excellence in
website design and development and honor individuals and organizations for
their outstanding achievement. Created by the Interactive Media Council, Inc.
(IMC), a nonprofit organization of leading web designers, developers,
programmers, advertisers and other web-related professionals, the competition
is designed to elevate the standards of excellence on the Internet and offer
winners a boost in marketing and exposure. IMC serves as the primary sponsor
and governing body of the Interactive Media Awards, establishes the judging
system and provides the judges for the competition.
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.
CONTACT: Kim Brown
Bridgeline Digital, Inc.
Director, Corporate Communications
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