Mecox Lane Limited Announces Notice of Annual General Meeting

Mecox Lane Limited Announces Notice of Annual General Meeting

SHANGHAI, China, April 22, 2013 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox
Lane" or the "Company") (Nasdaq:MCOX), a leading brand and multi-channel
retailer of apparel and accessories in China, today announced that its annual
general meeting ("AGM") will be held on Friday, May 10, 2013 at 10:00 AM (Hong
Kong time) at 18th Floor, One Exchange Square, 8 Connaught Place, Central,
Hong Kong.

Stockholders of record at the close of business on April 9, 2013 are entitled
to notice of and to vote at the annual meeting and any adjournment thereof.

The Notice of AGM and an accompanying proxy form for completion by holders of
depository interests are available on Mecox Lane's investor relations website
at http://ir.mecoxlane.com/agm.cfm.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a leading brand and multi-channel retailer
of apparel and accessories in China.The Company offers a wide selection of
affordable fashion products through e-commerce channels including the M18.com
website, which is operated by the Company's joint venture, Giosis Mecoxlane
Limited, and other independent e-commerce platforms, as well as through the
Company's physical store network and call center. Product offerings include
apparel and accessories, home products, beauty and healthcare products and
other items under Mecox Lane's own proprietary brands, and select domestic and
international third-party brands.For more information on Mecox Lane, please
visit http://ir.mecoxlane.com.

Safe Harbor: Forward Looking Statements

This press release contains forward-looking statements made under the "safe
harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as
amended. The forward-looking statements can be identified by terminology such
as "may," "will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "aims," "estimates," "confident," "likely to" and similar
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement. You should
not place undue reliance on these forward-looking statements.Further
information regarding these and other risks is included in the Company's
annual report on Form 20-F as well as in its other filings with the Securities
and Exchange Commission. All information provided in this press release is
current as of the date of the press release, and the Company undertakes no
duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
        
         In China:
        
         Ryan Shi
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@mecoxlane.com
        
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-3073
         Email: mcox@ogilvy.com
        
         In the U.S.:
        
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989
         Email: mcox@ogilvy.com

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