IBM Acquires UrbanCode to Help Businesses Rapidly Deliver Mobile, Cloud, Big Data and Social Software

 IBM Acquires UrbanCode to Help Businesses Rapidly Deliver Mobile, Cloud, Big
                           Data and Social Software

PR Newswire

ARMONK, N.Y., April 22, 2013

ARMONK, N.Y., April 22, 2013 /PRNewswire/ --IBM (NYSE: IBM) today announced
it has acquired UrbanCode Inc. Based in Cleveland, Ohio, UrbanCode automates
the delivery of software, helping businesses quickly release and update
mobile, social, big data, cloud applications.

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Mobile, social, big data and cloud technologies are driving demand for new,
faster and more frequent approaches to software delivery. Waiting days or
even months to get an update to clients is no longer acceptable. With
UrbanCode's technology, businesses can reduce the cycle time it takes to get
updates or new applications into market, from months to minutes. This
approach is designed to help reduce cost and risk, while helping address
changing client needs by enabling a company to rapidly incorporate feedback
into and improve the overall quality of their applications and services.

UrbanCode's software is a natural extension of IBM's DevOps strategy, designed
to simplify and speed the entire software development and delivery process for
businesses. The new capabilities also enhance IBM SmartCloud and IBM
MobileFirst initiatives by making it easier and faster for clients to deliver
software through those channels. For example, by combining UrbanCode software
with the IBM Worklight technology, businesses can now author and deploy an
application for any mobile device in hours, versus a previous multi-day
timeline. The UrbanCode solution also works with traditional applications
including middleware, databases and business intelligence.

A recent study by the IBM Institute for Business Value uncovered that almost
70 percent of companies using software development for competitive advantage
outperform their peers in profitability. As innovation in software becomes
more and more critical to success, businesses need a collaborative, intuitive
and continual approach to development, testing and delivery.

"Companies that master effective software development and delivery in rapidly
changing environments such as cloud, mobile and social will have a significant
competitive advantage," said Kristof Kloeckner, general manager, IBM Rational
Software. "With the acquisition of UrbanCode, IBM is uniquely positioned to
help businesses from every industry accelerate delivery of their products and
services to better meet client demands."

Together UrbanCode and IBM technology will be unmatched in the industry,
providing businesses a continuous process for developing, testing, and
delivering new and updated software," said Maciej Zawadzki, chief executive
officer, UrbanCode. "By removing the bottlenecks that traditionally exist
between development teams and production systems, businesses can drive rapid

More than half of surveyed companies agree effective software development is
crucial to competitive advantage. Yet, only a quarter of companies feel they
have effective methods. UrbanCode's capabilities will help solve this
execution gap with the ability to accelerate software delivery.

IBM plans to continue to support UrbanCode clients and enhance their
technologies while allowing these organizations to take advantage of the
broader IBM portfolio.

For more information please visit:

Media Contact:
Erica Topolski
IBM Media Relations
+1 617 803 7665


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