BLACKIRON Data Renews Commitment to Environmental Responsibility

BLACKIRON Data Renews Commitment to Environmental Responsibility 
LEED(R) certification and eWaste collection events part of
nation-wide sustainability efforts 
TORONTO, ONTARIO -- (Marketwired) -- 04/22/13 -- BLACKIRON Data, a
wholly owned subsidiary of Rogers Communications Inc.,
(TSX:RCI.A)(TSX:RCI.B)(NYSE:RCI), is marking Earth Day with a
commitment to environmental responsibility by hosting a series of
eWaste collection events and celebrating the recent LEED(R)
certification of its Toronto DC3 data centre.  
"At BLACKIRON we recognize that data centres can be taxing on the
environment," says Jennifer Bell, Director of Marketing, BLACKIRON
Data. "We are constantly identifying ways to offset or reduce the
environmental impact of our facilities across Canada while also
helping our customers achieve their own eco-friendly objectives." 
On April 23 and 24, BLACKIRON has partnered with Artex Environmental
to provide eWaste collections at four of its data centres across the
country. Customers and employees are invited to drop-off retired and
obsolete electronic waste, from servers to cell phones and everything
in between, at BLACKIRON's Toronto DC3 (Markham), London, Ottawa and
Edmonton facilities.  
"What company doesn't have a pile of outdated equipment hiding
somewhere?" states Bell. "Our eWaste collection drives make it simple
for our customers and employees to do a little spring cleaning while
ensuring that their eWaste will be disposed of in a safe, secure and
responsible manner."  
In 2012, the BLACKIRON collection events diverted more than 30,000
tonnes of eWaste from landfills and developing countries.  
In March 2013, BLACKIRON's Toronto DC3 facility was awarded LEED(R)
Silver certification by the Canadian Green Building Council (CaGBC).  
From concept to construction, BLACKIRON considered how to make the
Toronto DC3 facility environmentally responsible at every touch
point. Construction waste materials were diverted from landfills,
cutting-edge cooling technology has eliminated millions of litres of
water waste and the facility was designed to reduce energy
consumption by at least 10%. Employees and customers also enjoy green
initiatives such as bike lockers and showers, priority parking for
car pooling and electric car charging stations. 
n we set out to build Toronto DC3 we tasked the team with LEED(R)
certification; they went above and beyond to achieve LEED(R) Silver
certification," continues Bell. "The result is an environmentally
responsible facility that has eliminated as much as 100 million
litres of water and is energy efficient in addition to being Canada's
first Tier III design and construction certified data centre. Toronto
DC3 is truly the crown jewel of our commitment to the environment."  
BLACKIRON is employing the best practices learned during the build of
Toronto DC3 where applicable at the company's other facilities.
"Chiller killer" cooling technologies used in the new facility are
now being deployed at BLACKIRON's data centre in Edmonton.  
For more information on BLACKIRON's eWaste collection events, visit 
BLACKIRON Data is an innovator in data centre, cloud and managed
services technology, providing a singular focus to ensuring the most
robust and bullet-proof IT infrastructure to meet the needs of
business. With eight owned and managed state-of-the-art, and highly
reliable data centres, including Canada's first Tier III design and
construction certified facility, and the vast array of fully audited
operational, facility, and environmental certifications, BLACKIRON
Data is the most certified data centre services company in Canada.
BLACKIRON Data is a wholly owned subsidiary of Rogers Communications
Inc. Visit for more information. 
MAVERICK Public Relations
Amanda Laird
Account Manager
416-640-5525 ext. 245
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