Body Central Corp. Selects Jesta I.S.’ Vision Suite to Help Transform Its Business Operations

  Body Central Corp. Selects Jesta I.S.’ Vision Suite to Help Transform Its
  Business Operations

 Vision Merchandising, Vision Planning, Vision Analytics, Vision Financials,
 and Vision WMS are the new technology platforms chosen by Body Central Corp.

Business Wire

MONTREAL -- April 22, 2013

Jesta I.S., a global leading provider of enterprise business solutions for the
apparel, footwear, and accessories industries, announced today that  Body
Central Corp., (BCC), a multi-channel specialty retailer, offering on-trend,
quality apparel, jewelry, and accessories for young women, has selected Jesta
I.S.’ Vision Suite to support its strategy of moving to a complete
omni-channel environment.

In deciding to implement Jesta I.S.’s system, Body Central will utilize the
Vision Suite to power their enterprise with one unified solution, thereby
establishing an omni-channel view for both BCC and its devoted customer base.
With new goods arriving weekly, and a maximum turn time of approximately 16
weeks for any given garment, BCC must keep merchandise moving swiftly out the
door. Vision Merchandising and Vision Planning systems will streamline retail
operation processes and power BCC to remain in-step with their fast-fashion
consumers. Leveraging Vision Analytics will provide BCC with sophisticated
breakdowns of all their products, and simplify strategies via refined BI data.

“One of our biggest goals was streamlining all of our systems into one
integrated solution across Body Central. Jesta I.S. delivers on that
initiative,” said Chuck Carstens, SVP & CIO, Body Central Corp. “The Vision
Suite will dramatically reduce man hours and manual tasks from our operations
allowing us to focus on key drivers and strategies that keep our customers
happy.”

With 40 years in operation, Body Central is an expanding, multi-channel
retailer of apparel, footwear, jewelry, and accessories in over 280 locations
throughout the United States. With the rapid pace of store openings, and plans
to expand its geographical footprint, Body Central required a solution system
that could sustain this aggressive growth strategy. A key deciding factor for
BCC, in selecting Jesta I.S., was the solution’s integration and scalability.
Upon implementation, Body Central will have an end-to-end integrated system
delivering greater ability to analyze retail strategy and unprecedented
visibility over merchandising decisions. The Vision Suite will support Body
Central’s growth throughout the US.

“Body Central has a passionate team leading the growth and expansion of its
business in the United States,” said Moris Chemtov, President of Jesta I.S.
“We are excited to be part of that team and provide an experienced platform
that will optimize operations while maintaining a single, comprehensive source
of consistent and accurate data across business functions and locations.”

About Body Central

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty
retailer offering on trend, quality apparel and accessories at value prices.
As of December 31, 2012 the Company operated 276 specialty apparel stores in
26 states under the Body Central and Body Shop banners, as well as a direct
business comprised of a Body Central catalog and an e-commerce website at
www.bodycentral.com. The Company targets women in their late teens and
twenties from diverse cultural backgrounds who seek the latest fashions and a
flattering fit. Stores feature an assortment of tops, dresses, bottoms,
jewelry, accessories and shoes sold primarily under the Company's exclusive
Body Central® and Lipstick® labels. Body Central continually updates its
merchandise and floor sets with an emphasis on coordinated outfits presented
by lifestyle to give its customers a reason to shop its stores frequently.

About Jesta I.S.

Jesta I.S. is a leading supplier of enterprise business solutions for
retailers, manufacturers and distributors in the apparel, footwear and
specialty industries worldwide. Jesta I.S. is recognized for its expertise,
innovative products and services as well as its commitment to delivering
efficient business solutions in today’s consumer-oriented marketplace. Jesta
I.S.’ solutions support essential business management information for global
industry leaders including J. McLaughlin, Perry Ellis International (NASDAQ:
PERY), PUMA (German: PUM), Genesco Inc. (NYSE: GCO), Town Shoes Limited, Cole
Haan, Haggar Clothing Co., Cavender’s Boot City and DSW Inc. (NYSE: DSW),
A|wear, Lotus Supercenter, Fanvision as well as many others. Additional
information is available at www.jestais.com.

Copyright (2013) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information
contained in this document is the property of Jesta I.S. Inc. Vision Suite is
a trademark of Jesta I.S. Inc. All other company and product names are
trademarks or service marks of their respective owners.

Contact:

Jesta I.S.
Eddy Gil, 514-925-5100
egil@jestais.com
 
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