CIBC Poll: Canadian homeowners spending $15,000 on average for home renovations in 2013

CIBC Poll: Canadian homeowners spending $15,000 on average for home 
renovations in 2013 
HGTV's Scott McGillivray offers advice on keeping your renovation budget in 
TORONTO, April 22, 2013 /CNW/ - A new CIBC (TSX: CM) (NYSE: CM) Poll conducted 
by Harris/Decima reveals more than one-third of Canadian homeowners plan to 
take on some form of home renovation project this year, with an average 
expected renovation cost of just over $15,000. 
Highlights of the poll include: 

    --  $15,300 is the amount Canadian homeowners say they will spend
        on their home renovations this year, on average
    --  39 per cent of Canadian homeowners say they plan to renovate
        their home in the next 12 months
    --  Among Canadian homeowners planning to renovate, Alberta
        homeowners plan to spend the most on their home renovations
        this year ($22,900 on average), while Atlantic Canadians say
        they plan to spend among the least ($11,000 on average)
    --  Regionally, Alberta residents are among the most likely (52 per
        cent) to say they plan to renovate their home in the next 12
        months, while British Columbians are among the least likely
        with only 25 per cent of home owners saying they plan to
    --  Among demographics, Canadians aged 45-54 plan to spend among
        the most on their home renovations this year ($18,300 on
        average), nearly $3,000 more than the national average

"Whether it's replacing an old roof or updating a kitchen, home renovations 
can help you get more out of your property, but you do need to consider how 
the costs will fit with your overall financial plan," said Colette Delaney, 
Executive Vice President of Mortgage, Lending, Insurance and Deposit Products, 

Previous CIBC research shows that Canadians named paying down debt as their 
top financial priority for 2013, suggesting that those Canadians taking on a 
home renovation will need to keep a close eye on their renovation budget to 
stay on track towards their financial goals.

"Most people taking on a renovation have a clear vision of how they want their 
home to look when it's done. Our message is you need the same clear plan for 
repaying any debt you might incur along the way," added Ms. Delaney.

HGTV's Scott McGillivray Notes that Planning is Key to a Successful Renovation

Scott McGillivray, host of HGTV's "Income Property", also stressed the 
benefits of planning when it comes to making improvements to your home while 
managing your budget.

"The most important part of a renovation is the planning. It sounds cliché, 
but planning really is half the battle. In my experience, the homeowners who 
plan ahead are also more likely to be happy with the end result, and are 
better at sticking to their budget."

For Canadians looking to stretch their renovation budget, it's important to 
prioritize your renovations by mapping out where you are going to invest 
within your home, and how much money you will need to allocate to each job.

"Kitchens and bathrooms are always value-adds, so if you're prioritizing your 
renovations and looking to make your dollars go further, plan on doing those 
rooms first," added Mr. McGillivray "I also like to add an income suite in 
where possible, but that's a personal choice."

Renovation Tips from Scott McGillivray:

To make sure you stick to your renovation budget, while getting the greatest 
return on your investment, Mr. McGillivray offers the following tips:
    --  Plan the Work: You don't want to be in the middle of a home
        renovation project when you realize you are unable to meet your
        timeline or budget, especially if you are operating with a
        tight budget.
    --  Set your Priorities: If you are taking on multiple renovations,
        decide which ones are the most important to you, and tackle
        those first. Kitchens and bathrooms make good choices for a
        renovation because of the potential to add value to your home.
    --  Expect the Unexpected: Regardless of how much you plan in
        advance, leave a cushion in your budget for the unexpected. 
        You should aim to have a cushion of 20 per cent to over any
        unexpected costs.
    --  Get it in Writing: You should always get quotes from
        contractors before any work starts, have a signed agreement on
        the scope of work they will be doing and everything that's
        included. You also need to be clear on what's not included so
        that you'll know about any expenses that will be your

Financing Advice from CIBC:

To help fund their home renovation, CIBC offers the following tips:
    --  Draw on Savings - if you are able to draw on savings to fund
        part or all of your renovation, it may be the best option. Be
        sure to leave yourself some emergency funds in your savings
        account so that you still have a cushion against other
        unexpected expenses that can arise.

--  Choose a Low Cost Borrowing Option:
  o A secured line of credit, like CIBC's Home Power Plan, offers 

    Canadians with equity in their homes a low cost borrowing solution
    that can be used to finance expenses such as home improvements. 
    CIBC's Home Power Plan provides Canadians the fixed payment
    schedule of a mortgage with the flexibility of a line or credit,
    and the ability to access the funds whenever you need them, should

you need to make a future repair or in the event of an emergency.
  o An Unsecured Line of Credit (UPLC) is another option that can be 

    used to finance home renovations.  An Unsecured Line of Credit
    represents a good option for borrowing of smaller amounts with a
    plan in place to repay the amount owing.


On average, amount Canadians homeowners planning to renovate say they will 
spend on their home renovations in the next year, by region:

National                    $15,300

Atlantic Canada             $11,000

Quebec                      $13,100

Ontario                     $13,000

Manitoba and Saskatchewan   $20,400

Alberta                     $22,000

British Columbia            $19,000

Percentage of Canadians who say they plan to renovate in the next 12 months, 
by region:

National                    39%

Atlantic Canada             39%

Quebec                      42%

Ontario                     40%

Manitoba and Saskatchewan   37%

Alberta                     52%

British Columbia            25%

*Each week, Harris/Decima interviews just over 1000 Canadians through teleVox, 
the company's national telephone omnibus survey. These data were gathered in a 
sample of 1,006 Canadians between January 24 - 28, 2013. A sample ofthis 
size has a National margin of error of +/-3.1%, 19 times out of 20

CIBC is a leading North American financial institution with nearly 11 million 
personal banking and business clients. CIBC offers a full range of products 
and services through its comprehensive electronic banking network, branches 
and offices across Canada, and has offices in the United States and around the 
world. You can find other news releases and information about CIBC in our 
Press Centre on our corporate website at

Kevin Dove, Communications & Public Affairs, CIBC 416-980-8835


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CO: Canadian Imperial Bank of Commerce
ST: Ontario

-0- Apr/22/2013 10:00 GMT

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