IBM Named Worldwide Market Share Leader in Social Software for Fourth Consecutive Year

    IBM Named Worldwide Market Share Leader in Social Software for Fourth
                               Consecutive Year

PR Newswire

ARMONK, N.Y., April 22, 2013

ARMONK, N.Y., April 22, 2013 /PRNewswire/ --IBM (NYSE: IBM)  today announced
that for the fourth consecutive year, IDC ranked IBM number one in worldwide
market share for enterprise social software.*


Social networking adoption continues to soar as businesses look to transform
their organization into a smarter enterprise that is capable of empowering a
global workforce and transforming client experiences.

According to IDC, the worldwide enterprise social market segment reached 1.0
billion in 2012, representing growth of 25 percent over 2011.*

"Businesses today are operating in the social age where innovation, speed, and
exceptional client experiences are critical." said Alistair Rennie, general
manager, social business, IBM. "Our social business platform is accelerating
that transformation and helping change the way leaders are

As this demand grows, organizations are looking to introduce social
capabilities into all key areas, from marketing and research innovation to
sales and human resources. The challenge is that many lack the ability to
capture and share the unique insights from each employee and use it to help
drive real value to the business.

IBM's social business software and services pair powerful social networking
capabilities with analytics that help companies engage all key stakeholders
whether an employee, customer or partners in order to accelerate innovation
and deliver results. Today, more than 60 percent of Fortune 100 companies have
licensed IBM's solutions for social business, including eight of the top 10
retailers and banks.

IBM's social networking platform, IBM Connections, allows for instant
collaboration with one simple click and the ability to build social
communities both inside and outside the organization. As a result Connections
helps organizations increase customer loyalty and speed business results. IBM
Connections is available both on premise and in the IBM SmartCloud for Social
Business. IBM currently has three IBM SmartCloud for Social Business
facilities based in North America, Europe and Asia Pacific.

Leading IBM social business clients include Prudential Insurance, Fluor
Corporation, Lowe's Home Improvement, LeasePlan and Electrolux.

For more information, visit

* Source: IDC Worldwide Semiannual Software Tracker, 2H 2012

Dana Anastasi


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