Lands' End Partners with the National Forest Foundation to Plant Nearly
400,000 Trees in Two National Forests
Earth Day Event will Celebrate the Company's Commitment to Sustainability
DODGEVILLE, Wis., April 22, 2013
DODGEVILLE, Wis., April 22, 2013 /PRNewswire/ --The National Forests are a
natural treasure that is enjoyed throughout the United States. Since 1991, the
non-profit National Forest Foundation (NFF) has worked with the U.S. Forest
Service to care for the roughly 193-million acres of invaluable National
Today, Lands' End is announcing the commitment to fund an estimated 400,000
trees to be planted in the Chequamegon-Nicolet National Forest in Northern
Wisconsin and the Superior National Forest in Michigan's Upper Peninsula in
partnership with the NFF.
"We are extremely excited to partner with a remarkable organization like the
National Forest Foundation to make a significant impact in two of our National
Forests," said Edgar Huber, CEO and president, Lands' End. "We are continuing
to chart the course for sustainability and our partnership with the NFF allows
us to make a positive contribution to improve a valuable, natural resource
that can be enjoyed for generations to come."
"The National Forest Foundation is proud to have Lands' End as a partner in
efforts that benefit the environment and the American public, as reforestation
will take place on public lands." Bill Possiel, President of the NFF
commented. "With a clear and compelling sustainability strategy developed by
a group of volunteer employees, Lands' End is an inspirational leader in
50 Years, 50 Trees
To symbolize the tree planting in the two National Forests, Lands' End will
also plant trees on its Dodgeville, Wisconsin, campus on Monday, April 22^nd
on Earth Day. The company, which is celebrating its 50^th anniversary, will
plant 50 spruce and pine trees around the employee walking path that circles
the company's campus. NFF president, Bill Possiel, will join Lands' End CEO
Edgar Huber and the company's 50 most tenured employees to ceremonially plant
the first group of trees.
About Lands' End
Lands' End^® is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).
About the National Forest Foundation
Founded by Congress in 1991, the National Forest Foundation (NFF) is a
non-profit agency that works with the U.S. Forest Service to care for roughly
193-million acres of National Forests for the millions of visitors they
receive each year. The NFF brings people together to restore and enhance
National Forests and Grasslands. As the nonprofit partner of the U.S. Forest
Service, the NFF engages America in community-based and national programs that
promote the health and public enjoyment of the National Forest System.
SOURCE Lands' End
Contact: Adam Sodersten, Lands' End, +1-608-935-6395,
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