Championing Pet Owner Happiness

Now open for business, Pets Plus Us embarks on its crusade with a new pet 
owner community and insurance coverage 
OAKVILLE, ON, April 22, 2013 /CNW/ - RSA Canada has launched Pets Plus Us™, 
a pet owner community and insurance product line focused on delivering pet 
owner happiness. Pets Plus Us will provide pet owners with the resources, 
conversations and tools they need to enable them to make the right choices for 
their pet's well-being.  
"In our research, we heard loud and clear that Canadian pet owners want access 
to tools and information that empowers them to make the best decisions for 
their pets. That's why we're building a community for pet owners to come 
together and share experiences, knowledge and tips, and seek out advice from 
experts," says Randy Valpy, Top Dog at Pets Plus Us. 
Pets Plus Us has four coverage options ranging from traditional Accident and 
Accident & Illness to the pet insurance industry's first stand-alone Wellness 
Care package - a preventative "prescription" for regular vet care. All 
coverage includes: 

    --  4Life Guarantee, which means that once your pet is enrolled
        with Pets Plus Us™, your policy won't be cancelled,
        except for non-payment
    --  Blue-Ribbon Benefits, which includes access to the 24/7
        Pet-Poison Helpline®, PetHelpFone™ and more
    --  AIR MILES® reward miles: Pets Plus Us™ is the only pet
        insurer to offer AIR MILES.

"We believe that providing Canadian pet owners with the tools and information 
they need to make the best choices for their pet, and backing that up with 
innovative products and outrageous customer service is a winning combination," 
says Valpy. "Our ambition is to champion pet owner happiness, and we're ready 
with a team of people and pet lovers ready to learn more about you and your 

The Pets Plus Us community will grow to include resources that will help pet 
owners with everything from recovering a lost pet to finding a local dog park 
to learning more about a specific breed of dog or cat. Pets Plus Us will be a 
place where pet owners can come to ask a vet a question, learn about how to be 
a responsible pet owner and even post pictures and videos of their four-legged 
friends. The community is available to pet owners at, and

Pets Plus Us is underwritten by Royal & Sun Insurance Company of Canada (RSA), 
and is part of the RSA Canada Group of companies. RSA is one of Canada's 
leading home, auto, travel and commercial insurance providers.

For a quote, visit or call 1-800-364-8422.


Pets Plus Us is on a crusade to create pet owner happiness. We've reimagined 
pet insurance with vet-designed coverage and Canada's first Wellness-only 
plan. We're also building a dynamic community that's empowered to make 
responsible choices for their pets' wellbeing. Pets Plus Us is underwritten by 
Royal & Sun Insurance Company of Canada (RSA), part of the RSA Canada Group.

About RSA

With a 300 year heritage, RSA is one of the world's leading multinational 
quoted insurance groups. RSA has major operations in the UK, Scandinavia, 
Canada, Ireland, Asia and the Middle East, Latin America and Central and 
Eastern Europe and has the capability to write business in around 140 
countries. Focusing on general insurance, RSA has around 23,000 employees and, 
in 2011, its net written premiums were £8.1 billion.

About RSA Canada

RSA Canada includes Roins Financial Services Limited, Royal & Sun Alliance 
Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Western 
Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance 
Company, RSA Travel Insurance Inc./Assurance Voyage RSA inc., L'Union 
Canadienne, Compagnie d'assurances, and is part of the RSA group of 
companies headed by RSA Insurance Group plc. RSA Canada employs approximately 
4,200 people and is represented by a large network of brokers across the 
country. In 2012, the Canadian Group wrote $2.8bn in direct premiums with 
assets exceeding $7.6 billion. RSA is a trade name of Royal & Sun Alliance 
Insurance Company of Canada. "RSA" and the RSA logo are trademarks used under 
license from RSA Insurance Group plc.

Jennifer Stein APEX 416-934-2111

Christine Siemiernik Corporate Communications, RSA Direct:     647 776 9404 Cell: 416 
274 1448


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CO: RSA Canada
ST: Ontario

-0- Apr/22/2013 09:59 GMT

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